Everything is different now ...

60 replies

(Maybe leave this here in General, though it deals with the capabilities in the latest version of iPhone 2.0 software - which can also be used in Touch.)

I believe that manufacturers of hifi and mobile phones around the world are scrambling now, and I can well understand why Bill Gates recently chose to step down. Apple have placed a mark so high as to what's possible that people must be on their way back from vacations to figure out how to respond.

The iPhone is not just a phone. The entire concept is devastatingly effective.

An example. I installed a free application called Shazam. It listens to music that you want to tag - you can be seated in a café, in front of your radio or television. Takes about eight seconds, and Shazam identifies the music - this is also available for other mobile phones, what comes next isn't: Shazam then finds out whether the piece of music you listened to has films on YouTube, and also links to iTunes Store, where you can purchase the music. You can instantly play videos, etc. related to the music.

Another program: BoxOffice. You give it your zip-code (versions for locations outside the U.S. are coming.)
Then you specify how many miles you're willing to travel - 5, 10, 15.
And it will find either specific movies, or all movies showing in theatres within the radius of that circle. With times when they are showing, and the addresses of the movie theatres.
AND - it also ranks the movies according to the scores they have received over at www.rottentomatoes.com - and gives you a small capsule review, as well as links to full reviews.
Of course, you can use the built-in GPS to plot a course from where you are to where the movie is showing.

Tuner - one of several internet radio playback and control applications, many of which are free.

NetNewsWire - which connects to RSS and other feeds you have specified, making following these easy as pie.

The point being - 25.000 developers applied, and 4.000 were approved. There's a deluge of AppStore applications -- many free and incredibly good, and many for sale -- and they are providing unbelievable enhancements to this "phone".

I've previously mentioned that I was more than pleased with Remote, which is free and which gave me control of iTunes playback of movies and music;  and there are other applications, both available now and coming, that will provide hardware control.

In essence, there are very few limits to what the iPhone and the iPod Touch can do now - with the iPhone having the most capabilities of the two, and with the iPhone having become so powerful that you'll probably often just leave your laptop behind.

As people begin savouring the world of what AppStore applications are making possible, coupled with the amazing features of the iPhone itself, the bar has been raised to a point far above whatever else is out on the market today.

Implications for hifi, B&O and others?
For one, Squeezebox and Sonos were just made obsolete. With an iPod Touch or iPhone you now have full, multi-room control of playback of both movies and music, as well as other digital files. Remote can access various libraries throughout your house, associated with different Macs or storage devices, and can initiate and control playback from these - of both audio and video that has been stored digitally.

Which means that the sensible thing to do is to simply accept that Apple has just cleared the roost as far as the storage and playback control of digital content is concerned - when hardware control is added to the equation, you'll simply want to control everything with a Touch or iPhone, and you will expect your hifi-company to simply deliver solutions that accept the output from Apple's devices. (Windows machines can also be controlled by iPhone and iPod Touch, for those who wonder.)

AppleTV added HDMI 1080p resolution as one of the possible choices in the video settings menu in the latest update, which means that ATV should soon be giving us access to Full-HD content. (HD-content available now is 1080i with 5.1 Dolby Digital).
It's possible to output high resolution video and audio from their computers (they're used by both the music and video industries ...), which means that we can have that same resolution in our living rooms, if we wish.

And that takes me to my point: I really think that it's going to be very, very difficult to outsmart or outdo Apple when it comes to convenient computer control of digital content. HiFi manufacturers should simply recognise that, and work with what these components are making possible, rather than trying to come up with an alternative.
Just imagine, there are 4.000 approved AppStore developers (companies and individuals) creating applications now - from apps that let you track every one of BA's flights, to sophisticated scientific apps, and a smattering of truly fun games and interactions.

The game just changed, and everything is different from now on. B&O should truly focus on creating the best possible speakers and screens, as well as other hardware required to make playback of content from Apple's units as brillliant as possible ... the company from One Infinity Loop is just too far ahead of everyone else ...

Thoughts?

Very difficult to do anything but agree! I now listen to almost all my music via the computer and am getting a new iPhone. Now it is 3G, it has all I require.

My B&O Icons:

BeoCenter-9500.png BeoCenter-9500.png
Beoremote-Beo4.png Beoremote-Beo4.png
Beovox.png Beovox.png
Beovision-11.png Beovision-11.png
Beotime.png Beotime.png
Beosound-Stage.png Beosound-Stage.png
Beosound-Moment.png Beosound-Moment.png
Beosound-5.png Beosound-5.png
Beosound-2.png Beosound-2.png
Beoremote-One.png Beoremote-One.png
Beoplay-Portal.png Beoplay-Portal.png
Beoplay-Earset.png Beoplay-Earset.png
Beomaster.png Beomaster.png
Beolit.png Beolit.png
Beogram-400x.png Beogram-400x.png
Beocenter-2.png Beocenter-2.png
It's quite something. BTW - don't understand why this was moved to the Mac forum - iPhone and iPod Touch, plus the apps for them, can be used on both Windows and Mac OS X computers. The implications of this go far beyond computers - it's going to turn Consumer Electronics on its head.

You can actually install the iPhone 2.0 software in the iPod Touch now. The download can be bought from the iTunes Store, and costs about €7 -- you install it in your iPod Touch using iTunes, and then you can install all the apps mentioned, as well as choose from hundreds of others.

BTW - there's a Pocketpedia organising app that shows you all your DVD, CD and Book pedia content.

I will now be moving my DVDs into the Movies folder of iTunes, in order to be able to access the movies with Remote on iPhone and iPod Touch -- but you can still link DVDpedia to the new location, and get the same interaction.

Here's a link to the 20 apps PC World found most useful or interesting:

I didn't move it! 😂

My B&O Icons:

BeoCenter-9500.png BeoCenter-9500.png
Beoremote-Beo4.png Beoremote-Beo4.png
Beovox.png Beovox.png
Beovision-11.png Beovision-11.png
Beotime.png Beotime.png
Beosound-Stage.png Beosound-Stage.png
Beosound-Moment.png Beosound-Moment.png
Beosound-5.png Beosound-5.png
Beosound-2.png Beosound-2.png
Beoremote-One.png Beoremote-One.png
Beoplay-Portal.png Beoplay-Portal.png
Beoplay-Earset.png Beoplay-Earset.png
Beomaster.png Beomaster.png
Beolit.png Beolit.png
Beogram-400x.png Beogram-400x.png
Beocenter-2.png Beocenter-2.png

I have a BeoSound 4 with an Apple Airport Express connected. The new iPhone/Touch 2 software means I can now listen and control my computer based music through my link room speakers with full visual display via the my iPod Touch. 

This is now the ultimate remote control and will only get better once other manufactures release remote control apps for their products.

R.I.P. Beoport 

Crossing fingers, Britops.

I want the performance and elegance of B&O audiovisual products - loudspeakers, screens and audiomasters - combined with the convenience, ease of use and sheer wow of having Apple control and storage of my content.

The first company that provides me with a good box that can translate my commands into something my hardware understands, including B&O, will find me a very eager customer. I want something that understands my Remote instructions, and which can switch on-and-off my hardware, while I only have to use the iPhone or Touch.

Another thought... Steve Jobs is always thinking way ahead of the pack.  He put out these two devices, the iPhone and iPod touch - both are palm-top computers with wifi.  TV (in the US) is going all digital in Feb 2009.  Currently, the FCC has mandates that the space between assigned frequencies used by analog TV distribution remain free.  When TV goes digital, the FCC has decided to let the private sector determine the best use for that space.

 What does that mean?  A lot of companies (e.g. Apple, Google, etc...) have been chomping at the bit to make use of that bandwidth.  That space could be used for wifi, free cellular service.... all types of fun things...  A lot of companies are already testing products that will take advantage of that space.  This is just speculation, but what if Apple saw this coming all along... what if the products they are testing are already in our hands....

 Oh, and yes, I did buy Apple stock last year :)

  

 

 

It's the old case of the strong will get stronger here i think.  Look at the best sports teams - when they are champions/winners, all the best players want to play for them and the team gets stronger.  I think the same is happening for Apple - the best programmers and minds are heading for the doors of Apple. They are a pretty 'cool' company too, which will attract fresh young talent as well as experienced people.

I often wonder when home AV/computer technology will 'plateau' and when we reach that level, what will we have? Fascinating, as even twenty years ago we would never have imagined where we are now - so in another twenty years, with the technology we already have - where will it have got to?

I am all for raising the bar - but with one caveat. Simplicity. The most brilliant creations are packed full of technology, beautifully designed - and above all, simple and logical to use.  From what i have heard, the latest Apple products are all this.

I too hope that B&O can become 'friends' with Apple and interact. I know Torben was not fond at all (i'm being modest on his behalf here) of Apple, and had plenty of friends at Microsoft from his Lego days - but i think that may possibly have stunted development for B&O. I could be wrong though..

Lee 

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