Invited to a friends art gallery launch recently I found myself looking at various paintings and prints by famous artists. A tiny Picasso print was available for £9000, a Freud self portrait print was £40000, etc.
These prints have the basic value of a £5 piece of paper with ink applied, but their attractiveness, uniqueness and the name of the artist etc gives them a value that demands a payment of thousands, something some people are apparently only too happy to pay.
It made me think about what B & O charge for their products relative to other manufacturers offerings, and whether to succeed with continued high pricing they need to look at how the company was perceived in the 1970's when New York's MOMA put many of B&O's products in their galleries.
Graham