Could you please elaborate on this a little in your own words, especially from the angle in your topic, so we wouldn't need to delete this as another advertisement?

Agree Chris but join a nice pair of speakers and it cost same price as BeoLab 5 ! I like the Devialet D-Premier design. It is a digital versatil / DAC amplifier. Read articles in their website. Devialet have planned to launch a system for 1.000 €uros only. We will see !

Tournedos is not an ad just a simply information that they are audio companies that have find new technical options.  Bang & Olufsen is sleeping with their ICEpower technology - 12 years old now. 

Why the double thread? Nobody is going to read my previous post now. lol... 

Yes Icepower may be 12 years old but I think it is now in it's third incarnation. But the B&O marketing department is not doing a very good job in telling the public about it. Like we know there is Icepower but what kind and what yr? What's the difference? 

Hypex PWM amplifiers are now considered so much more superior now. 

Will not get the Devialet simply because I find the technology not too elegant nor is it remotely good in measurement terms. And for the price that is completely not acceptable. 

Like I said B&O cannot just be a lifestyle brand now that other brands with higher HiFi credentials are charging into the market as well. I mean since audio technology moves at a relatively slow pace as compared to vision then it makes sense to offer upgrades to the audio line to boost profit margins instead of offering new loudspeakers that is more of the same or worse - uglier looking. 

Completely agree that Beo should launch new products in audio line. They have enough loudspeakers but I read they will continue to launch speakers. BeoLab 14 will be show soon. 

Just another alumium box without soul that plays music.

Probably in a perfect manner but my eyes won't see the difference.

B&o is more than that.

Something that you feel with your eyes, ears and finally heart.

Unfortunately, b&o lacks of great audio attractiv player.

Not easy to make something eye catching, easy to use and efficient.

I am sure that they will solve this issue by finding a great designer.

When I take a look on the shareholders of Devialet (french billionaires in fashion and telecoms), and I see their kind of marketing policy, I don't believe they will produce any product that won't generate high margin.

So, at 1000 euros, I don't expect a b&o killer product.

Icepower is great but this is not only this technology in question.The DAC is a part that surely will make the difference.

I read a very long thread about Devialet on a french forum and its efficiency depend a lot of the type of connection/cable used, the quality of the music played and the quality of the speakers.

So, nothing new, just another option, simplier solution (dac, preamp, amp) that help to reach a high level of audio quality.

At 12000 euros, I find this just ... normal.