Hi, I can give the view (or at least one view) as a non "videophile" and non-hardcore B&O fan. I currently own the Beocom 4 (since 4 years, was my first B&O purchase), the Beosound 3 (since 2.5 years) and the Beotime (since 1 day!).
We moved in our new house in may and therefore have ML wiring throughout the house. Though we're still watching TV on an old CRT from Sony, I couldn't decide myself to buy a B&O TV. Main TV is in the living room. We mostly watch "standard television", family films with children or my wife watches her kind of stuff and films. Set will be a 3 speaker (TV + Beolab 8000 to listen to relax music at a normal sound level).
Here are the pre-requisites of the TV:
* Must be fixed on a wall
* We like design, so this excludes most regular TV sets
* A decent sound excludes all regular sets but Loewe;
* My wife doesn't like the BV8 design
* BV7: we both like it but we won't use projector capability nor 7.1 surround, we do not need tens of connections (1 blu ray and HDR2 will be connected), we're both "non-videophiles" so we do not need most of BS3 features; hence the price of the 40 wasn't justifiable
* so there was no B&O TV in the program right now but I really want a B&O cause I started to like the brand (maybe I'm turning to be a fan?) and the link capability; Loewe is bringing out new stuff though far away from B&O level. And new sets from Loewe aren't priced that far away from B&O
* I had convinced my wife to go for the BV8 as I was really looking forward to a new TV, but then read news on Beoworld about BV10. Once I saw the pictures and specificities I was convinced it was the right set for us. My wife likes the design as well, so I straight pre-ordered it. Should be delivered around 23d November. We're counting the days!!!!
Sorry if the story is a bit long, but I think it explains quite well our point of view and why we're preferring the BV10 vs BV7. This will leave me money for the BS5 maybe. I'm looking at it. And the Beocom 5.
Hope it helps.
Patrizio