So, we took the dedicated lift to The Quattro Rooms, situated on the higher (top two) floors, which gain you exclusive access to the 'Audi Heritage' display - not available to see if you visit the normal showroom unless you have a prior appointment!

In there, you can see vehicles from the 1930's 'Auto Union' examples right through to race cars and Audi Quattros (of course)!

My particular favourite - the short wheelbase Audi Quattro UR in (i think) Tornado Red. 

..and Peters favourite (alongside the 30's Auto Union) was the Audi 100 Coupe S from the early 1970's.

Anyway - we're here for the launch of the BeoVision 10, so - after a really good chat to Lars Flyvholm and Kalle Hvidt Nielsen (i will be interviewing Lars for BeoWorld shortly, and our next competition has something to do with Kalle!) we climbed the stairs to the very top floor, where Bang & Olufsen had created a beautiful showroom of products.

The whole thing was beautifully done, as all B&O launches seem to be, and first up to introduce the B&O launch to the waiting press was Lars Flyvholm - CEO of B&O UK & Benelux.

Now, i'm fully aware that they look like statues on plinths - but i can assure you they moved, talked coherently, and waved their arms around a bit.. I can also assure you also that at no point did they sing Karaoke, even though they look like they are. 😂

Next up is Kalle Hvidt Nielsen, CEO of Bang & Olufsen to explain how the TV was conceived and the ideas behind the design..

Not the most flattering image as it looks like he's wearing some kind of square shouldered Batman cape, which is actually the BV10 with a cover over it.  Perhaps not Batman, but Kalle could turn out to be Superman if B&O keep going with products like the BV10.  He has an incredibly strong vision and a firm belief that it can be achieved - which is exactly what the company needs right now.  He's also an incredibly approachable chap and has time for everyone!

After a thorough 'walk-round' of the design and manufacturing process of the BV10 by Steve Devonshire, a hugely long-standing servant of the company who (it is rumoured) joined B&O to head the marketing team for the 'Eliminator' - we were treated to a demonstration of the sound capabilities of the set.

Personally, i would compare it to the BV6/BC6-26 in volume and range (to my ears at least) and the sound was very strong on midrange, with bass punchy though not boomy, and top end being very good but lacking the really fine detail of an acoustic lens of course.

That said, when the speaker grille was removed - you can't help but be impressed with what the sound engineers have created with so little to work with. The drivers are the size of a chocolate coin, the tweeters are as big as cufflinks, and the 'subwoofer' is tiny!  Add that to the cabinet volume of a crisp packet, and the sound they have produced from it is nothing short of amazing.

Of course, i doubt many people would use it as a 'stand alone' and would add at least a pair of 6000's - so no real issues. It sounds fine as a standalone, and will sound excellent with additional speakers.

So - here is Steve telling us all about it.  If you click on the image and look carefully you'll see he keeps his notes in his hollow little finger, and can be seen very discretely screwing it back on...

The huge amount of glass panels in the room made reflections a real pain for photgraphy, but here is the BV10 'uncovered' and presented on a large plinth, flanked by BV5's.

The cover when it was revealed was black, but was literally changed in seconds as it's simply held on with magnets!  The orange (apparently) was extremely popular in Holland. No idea why... LOL   -  I did see a white cover brought over at the end of the presentation, but this wasn't fitted.  I can say though that i think it would look stunning.

The very corners of the TV are quite sharp and pointed as you can see, which could bring up health and safety issues.  I was told the production model will be changed ever so slightly to address this issue, but the changes will be very discrete.

The way the bezel tapers away from the screen is beautiful and creates a look i've never seen before on a B&O TV. It catches the light and reflections perfectly and just works. This is an incredibly pretty TV in the flesh when switched on.  It also looks beautiful switched off - which is a real test of a B&O product.  I was told by many people that this would sell by the lorry load and be the 'new Avant' but i reserved judgement until i saw it as i like to make the decision myself..

They were correct.  This is the new Avant, without a doubt.

An odd decision was, if they have designed the TV primarily to be hung high on a wall, to put the Bang & Olufsen logo along the top edge of the bezel.  Surely either etching it lightly into the glass at the bottom or putting it on the bottom of the bezel would have been preferable?  That said, if that's the only thing i can think of - that's not a bad thing!

The coloured speaker cover is a real 'toy' that could be played with too.  Imagine having festive covers, designer covers (Paul Smith stripes?!) and others - oh the possibilities!!

Floor Stand.  Think BeoVision/BeoCenter 6 motor floor stand and you're there.  Personally, i'm not keen on the look as it looks a little high and awkward to me.  I'd prefer to see it on a 'lite' version of the BV5/BV9 motor floor stand - but i've had my argument counteracted by people saying the stand it's on adds to the illusion that it's 'floating' as it's such a light and slim TV.  Personal taste, and we're all different.

However, seeing it on the wall bracket blew me away! WOW !!!

The bracket is affixed to one edge of the TV, and you simply take the TV and almost 'turn' it like a page in a book when you move it.  A fabulous design - i love it.  Here is the TV after being pulled away from the flat white plinth...

and here's how the bracket works...