I think it's B&O with untrue claims or pure unreliability. Even the A1 is causing problems across the internet as KNOWN has managed more than 10 hours from the battery at low volume levels. Some get 2-3 hours at a high level. B&O's typical arrogant response on Instagram was 'Don't believe everything that you read' - translated, that means don't believe anything that you read from them!
They have to work harder at reliability. The H8s are a great example. £400 for a pair of headphones. £400!!! And yet bluetooth drop outs AND THEN people get send 'reconditioned' SECOND HAND replacements. The brand is a shambles and needs sorting out. It's as though its laughing at the 'new money types' at times - it's very much the Emperors new clothes.
I find this forum an interesting sick read once or twice a week as it makes me truly glad that I've not wasted my honest earned income on these rather expensive over dressed materials.
It's a shame, but of course, explains why very few people want to buy into it. I find the brand works around materistic snobbery which to me is highly uneducated. AS i've stated before, I love the A1, it's a great design - I just don't trust the company and the way it makes things. Personally, I feel safer buying a Panasonic or a SONOS. They work and they still work the year after and the year after that.
But this forum is a interesting read. Not reading about people's expensive sorrow but more feeling genuinely sorrow for them in many ways.