@Lee
“To be sure, I’m not merely saying that you should ‘declare’ if you want to run BeoWorld for profit or not! Only that the rules to play by will be distinctly different under each alternative and rather imposed on you from the outside. That said, I’ve no doubt there will be plenty of valuable advice from the members no matter what you decide to do … and if one alternative doesn’t work then there is another one to try.
Okay - i 'declare' that i am not interested in making money out of BeoWorld. If we end up with money in the bank and debt free, i will simply look at either spending it improving the site, or will channel it back into the Prize Draw. If we ended up with a nice big amount of cash in the bank, i would actually consult the membership as to how best to spend it. I've posted threads on here asking how you would like to see the site improved - and acted on it. I have a track record of honesty with you guys, and i'd like to think i've never let you down. Surely that counts for something?”
- Absolutely, and despite my admittedly vague formulation which I’d attempted to clarify a few posts below it, it was/is not my aim to question what you (re)state. No need to reply to the following it’s meant as food for thought …
In short, though I doubt B&O would now go as far as accepting, say, a clearly separated (non-commercial!) section on BeoWorld to voice whatever and whenever they thought it ok to communicate here, I think it might be more interesting as well as conceptually/contextually more appropriate. - Maybe they feel there would be too much of unpredictability and uncontrollability attached to this?
Many say let them have some ads, but perhaps the same people might agree that such a non-commercial section would be, in fact, more desirable (also, you are free to click on it – or not). Maybe if certain – ‘civilized’ - rules were agreed on, such as members agreeing not to ask them for direct response (eg such as disappointed customers) … this perhaps might be mutually understandable, manageable and acceptable?
I don’t fear of fewer independent views as a result of B&O’ advertising, rather asking, how sustainable – in principle – is a relationship between us and our ‘silent target’ at which we ‘shoot from hip’ while receiving for this, well, a 'reward' from our very same target? (If this 'reward' is a paid-for ad or ‘in kind’ is rather irrelevant in such a context...)
I thought this is not too boring:
@moxxey – BeoForum ala BeoWorld?
I think one cannot expect B&O to create anything like BeoWorld themselves, because it would quite simply be against human nature: similarly to you and me, a company is not really going to engage in a dialog (in addition in public – or with the office door wide open) in which the other party has very little to lose – if not nothing - while basically asking you to ‘take off your clothes and tell everything about you’ … You can’t really blame them (I know you don’t). Surprising that B&O tried … Of course, B&O know all this very well, now. My guess is, they are now perhaps just a bit more puzzled by BeoWorld and maybe try to figure out if/how all this could be turned into something positive – for everybody (ie their customers and hence themselves).
Back to Lee:
“@ Hardwriter
At present you accept "advertising" from a small number of companies in the form of sponsorship for a specific product or service. Each time you expand that you take a step closer to becoming a commercial site, which means your opportunity under European law to refuse an advertiser diminishes.
You may be happy to take advertising from B&O but would you want to accept it from LG and Panasonic, too. Or from MoreThanAV and Iconic-AV.
A comment that has been brushed upon many times. Our aim was to have minimal advertising, and from that we looked to have 'one per genre' with any advertiser being useful to the membership.
I had a Mobile Phone Company offer me more than any other advertiser we have to have a banner onsite. I refused. We had a web company looking to place specific ads for anything from Sportswear to Holidays in rotation in a box at the bottom of the page, offering £2,500 a year. I refused.
If we are deemed 'Commercial' and are forced to accept advertising, i will pull the lot before plastering the site with ads. It would either be that, or i turn BeoWorld into a free-for-all and make myself a whole load of money accepting adverts from anyone and everyone. Fifty flashing boxes advertising cheap pharmaceuticals anyone? No, i thought not.
Our sponsors are professional, reliable and trustworthy. This is why they are rewarded with being the only advertiser in their field as well as being our way of saying thank you for supporting us.”
Lee, wrongly or rightly, such approach is, rather jokingly, ‘coined’ by the media industry’s constituting parties as ‘attempts at playing god’ (You decide who should be an advertiser and who not, you decide on what is good for advertisers and what not, you decide what advertising messages are good for the audience and which not etc.) I guess once entering the realm of media everyone becomes instantly tempted to become one (god) – just look at my own first four paragraphs 😉… I also know it has its consequences.
And finally: If B&O went for the ads only, they would be settling for (maybe not even) the second best – wouldn’t they? The advantage would though, of course, be eliminating the element of a cumbersome dialog etc.
Then again, I might be wrong and others right with respect to the ads, in a sense that ‘a picture can sometimes be worth more than a thousand words’, after all…
Clearly, the warning signs as well as many good ideas people flash out in response to your post are meant well, however dramatic and exaggerated it all might sound. Indeed they illustrate people do care for what you (guys) do!
🙂