Not sure how to put this, so it may turn into a ramble - but bear with me..
Bang & Olufsen have, under the wisdom of the 'new order', realised that web presence is becoming more and more important when it comes to brand awareness, new products and their associated marketing campaigns. 'Junk on the doormat' is becoming both costly and ineffective as more and more people come 'online' and actively search for what they want.
However, i was both surprised and pleased when B&O UK approached me last week with an interest in advertising here on BeoWorld - namely promoting new products, and namely the new BeoVision 8 - 40" LCD Television. Yes, you did read that correctly. Go on, read it again. LOL
I immediately consulted the moderating team, and after plenty of debating we would like to now consult the most important people in the decision making process - YOU, the members.
Before anyone shouts 'selling out', the one thing that is crucial is that we remain impartial, independent and true to our own values we have here on BeoWorld. I can state on the record that Lars Flyvholm, CEO of B&O UK would not have it any other way, and is a real supporter of the site and would not want us to be anything but exactly as we are now. We have already agreed amongst the moderating team that any reviews we do will be honest, wether good or bad - and i don't see an issue with this, we have always 'shot from the hip' and will remain so.
Exactly how (and if) B&O advertise, and where, is open to discussion - but i would initially suggest static banners, a review of the product in question, and of course a thread/news article. In return for this i have suggested B&O donate prizes for the draw as opposed to financial remuneration. I am extremely pleased to say we are at the moment self sufficient thanks to our generous paying members, and i think any extra revenue should be channelled back to the people that support the site - i think that's fair?
I'm really not completely clear which direction this could head in, but personally i support Bang & Olufsen as a company and i want them to succeed, as i'm sure we all do. Our relationship with B&O is improving all the time, and as time has gone by we have gone from 'unmentionable' in Struer to 'friends' in a relatively short space of time. We conduct ourselves well, we reflect the brands values and we don't mince our words when criticising - something i know B&O have acted upon when we have highlighted problems.
If we can do something mutually beneficial to both Bang & Olufsen as a brand and also to BeoWorld, i can see no real harm - but as ever, i will be guided by the members and moderating team. Without the members, the site would be nothing - so your views count.
This is really important, so please give me your honest and constructive thoughts.
Many thanks
Lee & The Moderating Team
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