BeoWorld and B&O..

114 replies
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Not sure how to put this, so it may turn into a ramble - but bear with me..

Bang & Olufsen have, under the wisdom of the 'new order', realised that web presence is becoming more and more important when it comes to brand awareness, new products and their associated marketing campaigns.  'Junk on the doormat' is becoming both costly and ineffective as more and more people come 'online' and actively search for what they want.

However, i was both surprised and pleased when B&O UK approached me last week with an interest in advertising here on BeoWorld - namely promoting new products, and namely the new BeoVision 8 - 40" LCD Television. Yes, you did read that correctly. Go on, read it again. LOL

I immediately consulted the moderating team, and after plenty of debating we would like to now consult the most important people in the decision making process - YOU, the members.

Before anyone shouts 'selling out', the one thing that is crucial is that we remain impartial, independent and true to our own values we have here on BeoWorld.  I can state on the record that Lars Flyvholm, CEO of B&O UK would not have it any other way, and is a real supporter of the site and would not want us to be anything but exactly as we are now. We have already agreed amongst the moderating team that any reviews we do will be honest, wether good or bad - and i don't see an issue with this, we have always 'shot from the hip' and will remain so.

Exactly how (and if) B&O advertise, and where, is open to discussion - but i would initially suggest static banners, a review of the product in question, and of course a thread/news article.  In return for this i have suggested B&O donate prizes for the draw as opposed to financial remuneration. I am extremely pleased to say we are at the moment self sufficient thanks to our generous paying members, and i think any extra revenue should be channelled back to the people that support the site - i think that's fair?

I'm really not completely clear which direction this could head in, but personally i support Bang & Olufsen as a company and i want them to succeed, as i'm sure we all do. Our relationship with B&O is improving all the time, and as time has gone by we have gone from 'unmentionable' in Struer to 'friends' in a relatively short space of time. We conduct ourselves well, we reflect the brands values and we don't mince our words when criticising - something i know B&O have acted upon when we have highlighted problems.

If we can do something mutually beneficial to both Bang & Olufsen as a brand and also to BeoWorld, i can see no real harm - but as ever, i will be guided by the members and moderating team. Without the members, the site would be nothing - so your views count.

This is really important, so please give me your honest and constructive thoughts.

Many thanks

Lee & The Moderating Team

πŸ™‚

Personally I would have no problems with that, quite the opposite. One thing that would need attention though would be how to keep the distinction between Beoworld and B&O clear - even now, every once in a while, we seem to get an odd new poster who apparently thinks Beoworld is officially affiliated with the company.

Technically, I'm for static banners. But there are quite many already - a rotational implementation might be nicer...

Gosh!  Answering this, is a lot harder than you would first think.
There are so many pros and cons.
I will ruminate a little before I make comment I think!πŸ€”

Andy T.

I'm sure there are those that will object, personally I don't mind as long as their influence doesn't extend beyond supplying prizes and I mainatain the right to say "Bollocks" whenever I feel like it😁

I can imagine that they'd quite like to buy it lock, stock and barrel - this should be resisted at all costs.

As long as the ground rules are established at the off and they accept they're just as likely to be critisised than applauded.

Taking the BV8-40 as an example - if anyone searches the site now there will be links to the manufacturers site, along with pictures and some early reviews. All they will gain is to have a picture permanently on view in a (and I agree) rotating Banner Ad.

If there is to be a review added then it should be from an independant source rather than B&O's marketing department.

(Long term reviewers can be found at Puncher@Punchersville.com)

Lee, I'd say don't have any hesitation. It's only an advert. We all need the money ('we', as in all online retailers) and if people are prepared to pay, whatever the source, then let them.

Beoworld is simply a discussion portal. Although our comments and thoughts are from individuals, it's all about B&O. They're hardly 'influencing' people, either way, from potential adverts.

To be fair, I'd be really surprised if people - debating B&O and often reading about store closures and so on - would not want to do all they can to promote and encourage B&O sales.

As long as B&O is nothing more than a regular advertiser on the site, I see no bad in the news. Where I am not really convinced at the moment is the way Beoworld is payed for the advertisment. I would prefer if they payed it like any other company, because otherwise, the site and the draw become some dependant from B&O, which is, as you said, not what is intended.

Lee & The Moderating Team

each morning I start my computor with beoworld

I think I it a great leap forward for a enterprice to recognize the inportance of this site.

the people from all over the world how give there opinion about B&O

Pro en cons often about the price.... but also is it practical and technical advise to witch lives a longway

from his dealer. New products review ect.

So indipendence is major ,but sponsering is necessary ?

your still the boss Lee

greetings Eric

I see no problem with that. Should be possible to place it with the other ads on the site. Mayby a frame around them with the text "Advertisement".

I'm in the same boat as Andy....I need some time to weigh up the pros and cons of which there are many.

Andy - it's enough to drive you onto the figs!!!!!! (I'm resisting too!)

Will post at the weekend

Cheers

Nigel

I think the banner would be quite harmless in the visual perspective as we have them already, of course too many at the same isnt good for this an information source rather than a market place.

What comes to affecting opinions on reviews and discussion i'd say the things said here, being positive or negative, are very mature and constructive and  i'd like to think our "everyday reviews" should be respected rather than thought as a "threat". Let's just make it so that the spirit of the discussion stays within Beoworld.

 

Cheers,

 

Olli

 

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