Hi Butch1

Sounds highly unlikely - this is B&Os most perfect design - infact, i can see this going on for the next 10 - 15 years with new panels as they come and go!

Yeah i'd chuck out the BV7, BV4 and Bv12 but BV10 c'mon it's the iconic one!

Thats what I thought, but the person I talked to,has sold b&o for over 30 years,and has always been right in the past.

thats some statement! have you got access to the sales figures then? I know myself it sounds riduculous,but I dont see why he would tell me that when I have actually been considering one.

I believe you Butch, the BV12 is now the head turner in the B&O stores with the Beolab 12 flat panel speakers, I was in my local dealer today and their setup of the BV12 and BL12 speakers is taking centre stage, with orders being taken already, yes it is top end, but B&O have set their stall in 2012, get the shop in store displays promoting the most expensive products B&O can produce, and fill the rest of the shop up with B&O PLAY products (which are now the low end products price wise), what is the point of selling anything in between those two stalls, who buys it, hardly anyone according to my friendly B&O shop owner.

I don't belive that they are going too discontinue the bv10, i was at a dealers the other day where he had three bv10s in store alongside a bv12 futher down the shop and the v1s in the front of the the shop. He told me that b&0 are going too be putting the same video engine as the v1 into the bv10s.

If B&0 were indeed going to discontinue the bv10 then why would they plan to implement the new video engine into the bv10??

He said that their was too much off a price gap between a 40" v1 and a 40" bv10,and consumers have picked up on this.The 7-40 appealed due to the massive difference in speaker sound.

Picture and soundwise the 10-40 does not warrant £1000s more pricetag.

B&o play range is a godsend for them,going back to the good old days of mx,s and beovision 3s when the flagship, was a £5200 avant.

The play range is geared towards the younger crowd,who in turn will get hooked on the brand like us,and when salary and funds increase,step up the range.thats what they are hoping for,

As he has lost loads off old crt customers,who have looked at a replacement tv and have been priced out of the market.

My understanding is that the future launches of BV10 will have a V1 chassis.  So in some sense the OP is right, in some wrong, if I am right.