In general. Not every customer needs an update. Only the one who has problems. These normaly ask the dealer for a solution, which will provide, if available, an update.
If every customer is provided with knowledge about the software updates, does that mean that the dealer has to visit every time each client to provide an (new released) update? Some devices can be updated via internet, but others not. Who's paying for the extra time which dealers spend to (unnessesary ?) update the device?
There have been several discussions about who is going to pay for the expenses? Who is going to pay for "just the idea of being up to date"?
I think this story has 2 sides, one for the custumer and one for the dealer. I only know that a dealer rather needs to sell in stead of running around to earn his monthly income.
Location: Utrecht