Now that is a beautiful looking boutique showroom! Elegant but still young!

Yeah - 'coz there's a huge market in impulse airport buys!

At best this could make complete Copenhagen (which I still maintain is wonderful) strangers "brand aware".

Paul W wrote:

Now that is a beautiful looking boutique showroom! Elegant but still young!

I absolutely agree Paul -- I was really excited (for B&O) when I saw these pictures !

Then my pessimism prompted the thought about how one could do a V1 carry-on 😂

Showed my wife and she had some interesting perspectives:

• "they're using 'hang sell'" (a retailing term)
• "they've got prices --- so people will not be worried about touching them"
•  "it looks current" (in a retailing sense)
• "it looks young"
• "it looks open ... and inviting"
• "it looks like other shops --- people won't be scared to go in"

elephant wrote:

Showed my wife and she had some interesting perspectives:

 

• "they're using 'hang sell'" (a retailing term)
• "they've got prices --- so people will not be worried about touching them"
•  "it looks current" (in a retailing sense)
• "it looks young"
• "it looks open ... and inviting"
• "it looks like other shops --- people won't be scared to go in"

 

I'd be really interested to know how much all of these positives turn into real sales!

Puncher wrote:

I'd be really interested to wonk how much all of these positives turn into real sales!

My wife is a professional retailer and a gifted amateur when it comes to shopping (which for a woman is a different process from buying and different again from a male purchasing) , so I trust her judgement that this will generate greater store traffic and therefore brand awareness and the start of brand engagement 

I think the "hang sell" and "prices" will generate impulse buys -- which is what flight delays usually result in

More importantly for repeat flyers (who are males like me) it creates a destination place to hang out in and will lead to purchases on the third trip

elephant wrote:

Showed my wife and she had some interesting perspectives:

I agree with her. Looks pretty darned good to me. B&O should consider more 'pop-up' smaller Play stores in the future.

As a bloke, I never hang out in any store. Go in, do what I need to do, get out! So, these kinds of stores actually suit me better.

I like it and the hang sell concept too.

I think I'd like a V1 as carry on, but I imagine it might be for people that are pre purchasing , like when you go out of melbourne and pre purchase grog and say i'll pick it up on my way through.

I'd like a V1 :-)