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Just in from work, switched on TV and qvc has beoplay s8 and others for sale.I am all for getting the brand out to the masses if it helps develop models in the mainline range.
I am on the fence, it feels like a sellout like Versace in h&m.When a brand is absorbed by the masses it loses its exclusivity and desirability in my eyes.Granted it's the play range but I don't see qvc,richer sounds etc good to be associated with the company.
Qvc partner with Bose but that's another story.
What is worst?
Discovering Beoplay on QVC, or finding that the wife has spent the afternoon on QVC?
Graham
In my eyes, high end brands should stay true to their ethos, forget about cutting corners to reduce price just to appeal to the masses.Everyone goes on about the price of beolab 90s, they won't sell, nobody can afford them etc, TVs too expensive.
My local linn dealer has sold and installed over 70 £50k linn klimax systems, my watch dealer has sold numerous £25k plus watches and I don't see a shortage of £100k rangerover bent sold.
You would never see the truly high end companies being associated with qvc.They know people will pay whatever to get into the brand they desire.
In my eyes, high end brands should stay true to their ethos, forget about cutting corners to reduce price just to appeal to the masses.Everyone goes on about the price of beolab 90s, they won't sell, nobody can afford them etc, TVs too expensive.
My local linn dealer has sold and installed over 70 £50k linn klimax systems, my watch dealer has sold numerous £25k plus watches and I don't see a shortage of £100k rangerover bent sold.
You would never see the truly high end companies being associated with qvc.They know people will pay whatever to get into the brand they desire.
Don't get things mixed up - we're talking B&O Play.
I simply fail to understand your argument.
MM
Location: Flensborg————Danmark
It's just a very very different world now compared to even five years ago for material products. With so much online shopping now, I guess you have to get your brand absolutely everywhere, especially when it's not selling too well. I buy everything on line now because I don't particularly like dealing with sales people and I like having the choice of buying say a surfing T shirt from Hawaii or a pair of swimming trunks from Barcelona etc. It was one year ago when I last entered a shop apart from my local deli's or cycle shop :) And I prefer it that way as I have the world to browse from if I want to :) In a way, I feel sad for someone who needs to spend £50k on a sound system, there's a whole world out there, and I'd rather live it :)
MM love you, but please do not apply for the B&O CEO job.Don't get things mixed up - we're talking B&O Play. I simply fail to understand your argument. MM There is a tv - and there is a BV.
MM love you, but please do not apply for the B&O CEO job.
Appreciate your love ;-))
Don't worry - I won't apply for that job.
No need to - Tue is doing well ;-)))
MM
Location: Flensborg————Danmark
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