Sorry to be cynical - but 99.9% of businesses just react to consumer demand and opinion.. they don't give two hoots about the environment, only profits from increased sales.  Before recycling and 'going green' became a public issue, did the vast majority of corporations even think about it?

If going green means more sales - it's a winner, and if consumer demand pushed them into building community centres out of old ipods - they'd willingly do that too. 

From a purely business perspective - all i think B&O need to do is be aware of the general public opinion and do what all the other companies are doing, namely as little as possible for as big an impact on marketing 'feel-good points' as they can. 

Please don't think i don't care about the environment by the way - i do.  

Lee 

Standard 'blah' i would call it.. very non-committal, and clearly written by a PR Department.

At the moment though, i think B&O have bigger fish to fry...

Lee

9 LEE:

Standard 'blah' i would call it.. very non-committal, and clearly written by a PR Department.

At the moment though, i think B&O have bigger fish to fry...

Lee

It seems to me that the new founded bodies like the 'carbon trust' for example are another way of raising revenue, now we even have departments within local councils with highly paid individuals advising on carbon footprint and when the council tax is up for review all homes will have a footprint and pay for it!

All this of course might be money for the boys but its putting industry at a serious competative dissadvantage.

In China, which is now producing for most of the world in almost all sectors - they dont care at all about these issues and that is why they are so seriously able to produce products so cheaply and they dont have beurocrats stuffing up their economy either.

If there is anything in the european approach I wonder why they dont just impose  a levy on all goods imported from China where the factories do not meet emission standards- and not one would of course- but then that would be to easy and not employ as many individuals which  as far as i can see is a sink for the unemployable anyway.

Well said that man! But I warn you..........there are green fanatics about, even on this forum, so be prepared for a salvo in return.

I don't think 355f was being 'anti-green' - just realistic!

Lee

I agree. I don't think that B&O have thought about it anymore than any other company, at least as far as I can see on the inside. Beyond the normal "efficiencies" that are attended to with bottom lines in mind, there doesn't seem to be any real focus on it.

I can't imagine that B&O will be bit by the green bug anytime soon. Our core clientele are people who generally own two or more residences, expensive cars, travel extensively, etc. They are about as resource intensive as any individual could be. It would seem a bit inconsistant for someone with a car that gets 14mpg to demand a biodegradable television.