Bang & Olufsen is phasing out its 'B&O Play' sub-brand

64 replies
Steffen wrote:

Paul has been around for so long now, that he has become one of the "old men" he dislikes so much... He just forgot to look in the mirror...

I miss Paul. He always had a different viewpoint and an interesting way of looking at the world. That is not to say I agreed with him on everything.
Jeff wrote:

You're not the first person to make that very reasonable observation.

Jeff

Beovirus victim, it's gotten to be too much to list!

Good ol' Flappo and Paul being the same person? That's an intriguing idea... Well, kinda.

Wondering if this will make the resale value of B&O Play items go up or down? Perhaps a few of them will become "collector's item"? 😂

EDIT: Sorry for double posting...

johnnielse wrote:

Wondering if this will make the resale value of B&O Play items go up or down? Perhaps a few of them will become "collector's item"? 😂

I don’t think up. If you look around, most Play items are available hugely discounted. Often on Groupon. I don’t anyone “collects” BeoPlay items.

moxxey wrote:

johnnielse wrote:

Wondering if this will make the resale value of B&O Play items go up or down? Perhaps a few of them will become "collector's item"? 😂

I don’t think up. If you look around, most Play items are available hugely discounted. Often on Groupon. I don’t anyone “collects” BeoPlay items.

I don't think the reliability/longevity of most Play items is good enough for the value to go up, but for the same reason I expect them to get rarer.

Jeff wrote:

You're not the first person to make that very reasonable observation. 🤒

Oh I see! I think they (singular, or plural if they are two different people) were on here (and sounds like disappeared?) before I joined haha

Jon wrote:

Jeff wrote:

You're not the first person to make that very reasonable observation. 🤒

Oh I see! I think they (singular, or plural if they are two different people) were on here (and sounds like disappeared?) before I joined haha

They either left or were shown the door, unsure of which.

It would seem to me there's some real risk in moving Play to the main B&O branding. Instead of giving a boost to the image of the Play stuff, given the reliability issues and other problems, bad (terrible) reviews, etc. it may well act to tarnish the B&O brand. I guess people could have said, well, yeah, it's bad stuff, but that's the cheap stuff, surely their multi-kilobuck stuff is better! But it it's branded as B&O...might not work the way they think it will.

Jeff wrote:

But it it's branded as B&O...might not work the way they think it will.

We're overlooking one thing: we don't know the future B&O strategy.

One reason why B&O might be integrating BeoPlay in to the main brand is that they see this as the future. Standalone devices which they can sell themselves through their own website (as well as retailers). Maybe they don't view the BL90, BL50 as their viable future. Or TVs.

We might just see a future B&O spealising in BeoPlay products and a few extensions: soundbars, smaller speakers and similar.

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