Bang & Olufsen is phasing out its 'B&O Play' sub-brand

64 replies

Didn't see this mentioned anywhere on BeoWorld so I thought you guys may be interested.

B&O is phasing out the BeoPlay subbrand. Current and future products will be rebranded to Bang & Olufsen.

Yes, think this has been expected for a while now.

The salient point from the article (to me) was the decline in TV revenue, from 50% of 3bn to 26% of just over 3bn.

No surprise with respect to direction of travel, but still.

And rebranding the Play stuff is all very well - the recent releases have had poor or average reviews.

johnnielse wrote:

Didn't see this mentioned anywhere on BeoWorld so I thought you guys may be interested

We've discussed it a few times - they are also bringing BeoPlay and B&O together and launching a brand new e-store next March.

https://www.flatpanelshd.com/news.php?subaction=showfull&id=1531897371

LOL@Paul's comment, the first comment of the article! I guess I am one of these "...old men" but I like you're take on it either way!

You are also a part of this forum Paul as many times you have harped on about your A1 since purchase and how much you love it. It's good to criticise constructively as there are many B&O products I too dislike for different reasons.

I think many of us would agree that the 90s were the golden era for Bang & Olufsen but I disagree that Tue alone knew the right way forward, or that the younger generation do. I don't think anybody really knows or can project as we are all so different in what floats our boat and live in a time of rapidly changing products and fashions compared to a generation or two ago. It's guesswork at best, but at the very least products should be fully up to date and rigorously tested before release.

Cheers,
Simon.

I was told with the new web store you’ll be able to order everything, even bl90’s online...

It’ll be “something” for dealers, that’s for sure

Hoping that in such case online prices will go down as there will be no more intermediate for B&O to whom they are paying sales rebates? 😎

Could this be the most inaccurate pitch ever, then?

Mikipidia wrote:
I was told with the new web store you’ll be able to order everything, even bl90’s online...

It’ll be “something” for dealers, that’s for sure

Well, as many dealers now employ external installation engineers, rather than install themselves, I can see the new B&O website simply offering an "install" feature, much like when you purchase software online - you are offered the option to purchase "installation support".

I'm pretty convinced B&O has realised opening franchised stores isn't the future. I'm sure they'll support existing franchises, but they clearly realise people don't like walking in to stuffy stores or, worse, there isn't one anywhere near their home.

For anyone who remembers "Paul" and "Flappo" on this site, the comments on the flatpanelshd article are hilarious.  Leopards don't change their spots.

Looks like B&O is turning into DAK!

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