jk1002 wrote:
Leica can sell 7000$ cameras, Rimowa 1800$ Suitcases can't see why people would not pay 10K for a TV or speaker as well.
Leica has some of the most Die-Hard followers in the world. I used to be one. But my interest in photography has seriously declined in the last 10 years, so I can't justify spending that much on a camera anymore. I still have a R8 and a set of lenses though. Leica is not only about photography. It is just as much if not more about "look at my camera". There's a group on FB called "the Leica portrait group". Looking at these people showing off very mediocre portraits (of course there's some really good ones too, but they are far between) with the tag "taken with the M10 and Noctilux 50mm F0.95". Now that's a 15.000 euro camera set used to take a poorly composed and poorly lit picture of some half naked girl (probably payed for). Why?
Another Leica story comes from a watch forum I frequent. A few years ago a gentleman bought an M-Leica set. Can't remember what body, maybe the 240 and a set of lenses. Surely over 20K worth. What was his intended use? To take macro pics of his watches!!! Now that was a good laugh. Talk about buying into the name. This gentleman knew very little about photography and even less of Leica, but he surely wanted "the best" aka most expensive.
There are Leicas that are very rare, and are never used. There's a store in Tokyo which sells rare Leicas, they have them vacuum bagged, not meant to be opened. There's much similarity to the Vintage Rolex market for example.
Rimowa (only luggage I use) has also a very strong following, simply because they are the best in the world at what they do. Yes there's a bit of snobbery to the brand, but you really get what you pay for. I'm not sure about the 1800 dollar suitcase, I guess they're a lot more expensive in the US (as usual for EU stuff), but I've never payed even 1000 euro for mine. Struck a good deal on my latest (E-tag aluminum) for under 700 euro! (Store in Helsinki quit carrying the brand) My first Rimowa is still going strong, been around the world many times. Looks like S*it really I guess, full of stickers and dings and dents. I've replaced several rivets myself. I use a hammer to knock out the really bad dents myself. (I love working with metal because you can always beat it back into submission - Jesse James). Rimowa is a truly great brand (Aluminum range) with a product truly worth its price. Lasts forever, looks great and yes has that little luxury appeal.
Same watch forum as the example above had a thread about luggage recently and there was a gentleman showing off his Rimowa collection. I think he had 10 bags (if not more) most of them aluminums. He didn't use them for traveling, as they would get dented and scratched! LOL!!!
Now to the 10K B&O TV. Surely this is possible, but it will need to be EXCLUSIVE! Not a re-branded Samsung screen. What Leica, Rolex, Rimowa does is ALL in-house. They do not seek components from outside, simply because there isn't any. Yes Leica played the re-branded Panasonic and whatnot (and still puts their name on smartphone lenses etc... But their core product the M-series is really a hand built camera in Germany. Yes they don't make all of their own components, but the design is almost as far as you can go Leica. I'm not talking about B&O having to make their own chips for the TV's, but 10K for a B&O TV isn't there Brand-wise today I'm afraid.
They managed to sell quite many 20K BV9's in their "look at me I'm expensive Hay-day", heck they even sold some 100K TV's! I have a BV9 that I love. Will keep it until it breaks and cannot be fixed for a sensible sum, but was it ever worth 20K? Absolutely not!