So... with the share price crashing, very few new products (waves of new colours, yes..) and an apparent exit from previously held markets such as Aus/NZ and USA, all combined with a general dissatisfaction of customer service - and the shift from the 'plastic' Play products becoming 'main brand' Bang & Olufsen branded items, where do you see things going from here?
More store closures? The brand sliding even further into becoming just another 'Beats' with a few flagship products to add a bit of Kudos (if anyone even notices, because there aren't any stores to see them in anyway..) - or do you think B&O has hit the bottom and is now ready to bounce back up?
Financially, B&O have been selling off assets and (to the layman) have been doing this just to keep on trading. Then, the Play products have given them the margin they need.. at the expense of the good name.
Review sites are littered with '1 Star' bad experiences, we have a negative tone on BeoWorld, and the brand seems to have become totally irrelevant to anyone under 30. Is this the "burning of the fields" allowing B&O to start from a clean slate, or has the brand name been damaged beyond repair?
Some people on here may think B&O has never been in a stronger position. The brand is bigger than it ever has been, and the products are vastly superior to anything ever made before - and the company is ready to conquer the world from the strongest possible platform.
If you do think the above, then I'm happy for you. For all the other people - what do you see for B&O in 2019? Do you even care enough to post?!
Lee
