+1 for sound processor with Atmos

They tried that.... on more than one occasion.... They were called BeoSystem 2, 3 & 4.... And were all relatively unsuccessful.

Then they tried to scale the idea down to sell BeoLab  loudspeakerswith non B&O TVs... That was called BeoPlay Connection Hub.... Decent product for what it was to be fair, but that was quickly shot.

The fact is people want more than stereo sound integration for their BeoLabs that they've spent £5k+ on, so connection hub was never the long term solution, and for B&O to develop some sort of AVR with full Atmos channels as well as 4K input & output to compete with anything that's currently on the market is a complete non starter. There are far too many licenses and expenses involved for them to even consider the idea with what is essentially a tiny budget in a big boys market place.

And as far as the idea of BeoSound 9000 with modern integration..... give me a break. The industry as a whole hasn't manufactured an audio optical drive for almost a decade now, and what was perhaps considered the successor (BeoSound 5 & BeoSound Moment) to the BeoSound 9000 are perhaps some of the biggest failure of B&Os history.... Swiftly followed by Beo5, HDR2, DVD2 and BeoSound 3 (which should have had a total product recall).

Get it through your head. B&O can develop decent active loudspeakers.... But that's it.... albeit at a certain price point that isn't justified by sound quality alone....

They are a company based on emotional appeal with astehtic value aimed at customers that can afford the most expensive option regardless of the rate of diminishing return.

That's the business model. Not AVRs or nostalgic products that have no business in today's market place.

If you're lucky though, you might get a new colour for BeoSound Edge in the Winter.

I think there is a big difference of what the members of this forum "want" and the market will demand. Just last week I had a chat at my local shop with the sales guy. 20 years in the business. He said I am the first one who even mentioned the word "Atmos" to him. 

Only a minority of his customers have more than 2 speakers attached to a B&O TV, I am the only one with 4 in the back...

As much I would love the see "Denon" technology wrapped in a B&O device with some B&O magic I really doubt that there is a market for it. 

According to sources at my other shop I have been a customer for many years (they do home cinema at all sizes & budget) the market for AV receiver is shrinking 30% year over year and you see big brands step out the market. 

Erm, the title of this discussion bears very little correlation to the contents :)

I thought this was a report on improved sales!

I've been doing my best over the last 3 months to boost sales. I've bought:

1 x Edge

2 x Stage

2 x BeoRemote (with 55" and 65" GX)

1 x BeoSound 2

You could argue I have a few too many speakers now!

and I bought the Harmony which I never had plans for :-)  But this is just a damm good kit with my BL5. 

But back to what Mikipedia mentioned, I tent to agree, think it as all about license cost,  might also be the reason why there is no room correction tech like Dirac or Audessy.  

The two B&O shops I frequently visit and where I bought all my stuff both belong to a larger chain with in total more than 10 B&O shops. With the end of the good old Beoliving concept they both have no 5 channel setup anymore to demo. Their largest shop in Frankfurt has the BL90 in a separate room, but the Harmony with two BL50 and two BL17, but not properly setup. And and in a very large open area with a very high ceiling.... so I think no way it could convince a customer... at least not me :-)  

10 years back all three B&O shops (yes three at that point in time...) in my hometown had a full blown Beoliving setup, I need to ask them how many of those setup they have sold.