Wow, that is one of the most ridiculous looking surround setups I've ever seen.

I would not call it ‘ridiculous’ - but it is a weird one, for sure.

These guys were allowed to play.....and they did play 😁

There is something similar (not quite as weird, though) in the cinema room of the BeoHome in Struer - I am sure it sounded ridiculous good at the ISE.

MM

I was lucky to get an invite from an friend or i would not have been attending.

I visited the Bang & Olufsen stand and looked and also listend to this set up.I,m no expert but it sounded not good.Way to loud and to much without much detail in the sound.Iw was a loud film they showed me.I also saw a pair of black big speakers who sounded very nice.Costs were 35000 euro,s  a pair in black version but really nice. 

I was lucky to get an invite from an friend or i would not have been attending.

I visited the Bang & Olufsen stand and looked and also listend to this set up.I,m no expert but it sounded not good.Way to loud and to much without much detail in the sound.Iw was a loud film they showed me.I also saw a pair of black big speakers who sounded very nice.Costs were 35000 euro,s  a pair in black version but really nice. 

Why the ceiling speakers? Can any B&O product decode Atmos now?

This type of installation would make sense in a dedicated home theater. However, who would ever want to drill that many holes in their regular living area walls? It seems absolutely ridiculous that B&O would present this type of installation when they don't even have a BeoSystem to support a 4K projector and Dolby Atmos for a serious home theater.

It’s a showcase - please don’t overreact!

MM