Looks like our friends in Struer had a good financial year.
Presentation:
Annual Report:
Also.. Effective 1st June 2018 the BeoPlay brand is fully integrated into, again, one single brandname: Bang & Olufsen.
Karel.
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Thank you to our Sponsors
B&O Fiscal 17/18
25 replies
Also.. Effective 1st June 2018 the BeoPlay brand is fully integrated into, again, one single brandname: Bang & Olufsen.
Great news on the results. I also notice this from the PDF:
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Strengthen internal eCom capabilities
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Introduce new eCom platform in Spring 2019
Which implies, to me, that the migration of BeoPlay to B&O will mean that, by next year, B&O will sell far more products online.
Overall, a very positive report. Good to see B&O back in profit and on target to continue growth.
Kind regards, Steve.
Location: The cable workshop, England
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Cables, friendly advice and great ideas for connecting Bang & Olufsen! Ask any questions at https://soundsheavenly.com to get the best from your B&O! Please visit my B&O YouTube channel at https://www.youtube.com/soundsheavenlycables
A good financial year because costs were cut ? Stores were closed?Agency arrangements were made ? (Ie new agency for Australia) TV division was axed I do hope continued success for the company.
It seems less stores = more profit😮A good financial year because costs were cut ? Stores were closed? Agency arrangements were made ? (Ie new agency for Australia) TV division was axed I do hope continued success for the company.
Also of interest Login to view imageSo does the mention of audio mean no video ? Does the second diagram mean it’s going from product expertise to lifestyle ? Or just that they think that luxury lifestyle is more “sophisticated” than a product ? Login to view imageRe opening stores ? Login to view imageThis would be nice.
“Expand the sound for video use case through collaboration with leading technology partners” coupled with a picture of the Eclipse says it all. Is there consolation in the implication that it collaboration with partnerS is more than just LG OLED ???
"Become the most desired brand..."
By definition, you desire what you don't have. Once you have it, the desire is gone.
Does this means more expensive products, so that less people can have them and keep the desire high? How can this approach leverage profits?
I liked what I read.By summer next year we'll see how the execution of the vision & strategy plays out.I might return to Bang & Olufsen audio if things look okay.As for growth, I can understand the growth in China. People are getting wealthier and want to show it. I was a bit surprised by growth in the States – it seems Play has found its target group. I'm not surprised that growth in Europe has been flat, but it's a positive that there hasn't been a decline despite the troubles at B&O.I'm hoping for interesting, innovative new products – other than new colours! That said, the wireless earset is now available in black 🙂
Thanks for posting this.Looks like our friends in Struer had a good financial year. Presentation: https://www.bang-olufsen.com/~/mediaV3/corporate/investors/annual-report-2018-18/ar-2017-18-webcast-12july2018vf.pdf Annual Report: https://www.bang-olufsen.com/~/mediaV3/corporate/investors/annual-report-2018-18/bo-ar17-18-uk.pdf Also.. Effective 1st June 2018 the BeoPlay brand is fully integrated into, again, one single brandname: Bang & Olufsen. Karel.
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