I was thinking the same. It’s like selling the family silver 😂Mutton at the company cafeteria for the next few months. Jeff Beovirus victim, it's gotten to be too much to list!
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B&O announces sale of the 20 years old ‘Gården’
57 replies
What company would buy this building?
As a big B&O fan since decades it nearly hurts to see the company and their products degrading (especially on the software and reliability site) over such a long time.
They would be better off to "sell" their management and install someone who loves being a top manager AND has a passion for the brand. ;)
Well, after years of "a life less ordinary" let's move to a life more ordinary then.
@Lee
Yes, in danish we say Gården - since you ‘only english speaking’ guys can’t pronounce that, you have to call it the farm 😉
My apologies for being English speaking. Unless you say " å " with three tongues and your teeth in your pocket, I'm sure we could manage it?! I'm not saying I could get much further than that, though. ❓
My confusion was purely that it has always been referred to as 'The Farm' in any and all communication, both verbal and written, in person and on the internet from staff and even the public. I do respect that the Danes have their own word for it, but sadly I was unaware.
The Farm (or correctly, Gården) to me is an iconic building. The design and construction is everything Bang & Olufsen stands for. It is SO Danish, so B&O, and it wows visitors. B&O needs the 'wow factor' - it's what the company was built on, wasn't it?
Whilst it was purely a business decision, and I understand that, I think it's taken away yet another unique element away from the brand. The Head Office is the Mother-Ship, the place you build from. Now it's some nondescript sheds and 90's looking office space. Not really something to be proud of...
Not sure who will buy the Gården, though. Struer isn't exactly rocking when it comes to business hubs, and there's so much land out there if you do want to build anything.
@Lee
Yes, in danish we say Gården - since you ‘only english speaking’ guys can’t pronounce that, you have to call it the farm 😉
My apologies for being English speaking. Unless you say " å " with three tongues and your teeth in your pocket, I'm sure we could manage it?! I'm not saying I could get much further than that, though. ❓
My confusion was purely that it has always been referred to as 'The Farm' in any and all communication, both verbal and written, in person and on the internet from staff and even the public. I do respect that the Danes have their own word for it, but sadly I was unaware.
The Farm (or correctly, Gården) to me is an iconic building. The design and construction is everything Bang & Olufsen stands for. It is SO Danish, so B&O, and it wows visitors. B&O needs the 'wow factor' - it's what the company was built on, wasn't it?
Whilst it was purely a business decision, and I understand that, I think it's taken away yet another unique element away from the brand. The Head Office is the Mother-Ship, the place you build from. Now it's some nondescript sheds and 90's looking office space. Not really something to be proud of...
Not sure who will buy the Gården, though. Struer isn't exactly rocking when it comes to business hubs, and there's so much land out there if you do want to build anything.
think it’s always been referred as “Gården” in the Danish catalogues, and “The Farm” internationally.
The letter “Å” is only used in the Scandinavian contries Denmark, Sweden and Norway.....
you don’t need three tongues to pronounce it, but you are in great risk of damaging the one you have😉
“Gård” means Farm!!
“En Gård” means A Farm!!
And Gården means The Farm😊
That’s a little lesson in the strange Danish language🤔😀
Søren
B&O's drawing from before restoration of Innovation Lab Factory 4 in Struer.
/ Peter Pan
@Lee
Yes, in danish we say Gården - since you ‘only english speaking’ guys can’t pronounce that, you have to call it the farm 😉
My apologies for being English speaking. Unless you say " å " with three tongues and your teeth in your pocket, I'm sure we could manage it?! I'm not saying I could get much further than that, though. ❓
My confusion was purely that it has always been referred to as 'The Farm' in any and all communication, both verbal and written, in person and on the internet from staff and even the public. I do respect that the Danes have their own word for it, but sadly I was unaware.
The Farm (or correctly, Gården) to me is an iconic building. The design and construction is everything Bang & Olufsen stands for. It is SO Danish, so B&O, and it wows visitors. B&O needs the 'wow factor' - it's what the company was built on, wasn't it?
Whilst it was purely a business decision, and I understand that, I think it's taken away yet another unique element away from the brand. The Head Office is the Mother-Ship, the place you build from. Now it's some nondescript sheds and 90's looking office space. Not really something to be proud of...
Not sure who will buy the Gården, though. Struer isn't exactly rocking when it comes to business hubs, and there's so much land out there if you do want to build anything.
Wonder what the Chinese word for Garden is? And is it hard to pronounce?
Gården (danish) = Garten (in German) = farm (in english) :?
See previous thread...“Gård” means Farm!! “En Gård” means A Farm!! And Gården means The Farm😊
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