B&O announces sale of the 20 years old ‘Gården’

57 replies

The 20 years old building in Struer, (primarily) used for administration is now to be sold.

The last employers have already left there and have moved to the new facilities in the old Fabrik 4 nearby - called Innovation Lab.

This has been rebuilt and is now the home of pretty much any B&O activity in Struer (approx 550 people).

Even the CEO has his office (read: desk) there since a couple of months.

This is also where the new sound labs of the Acoustic Department and the BeoHome is.

 

As I was in Struer this fall for the annual general meeting, we did not ‘visit’ the Gården as in the years before,

so I already expected this to come.

 

MM

Location: Flensborg————Danmark

 

I remember my first visit to B&O to discuss my thesis with the guys in the video department, I got a tour and they were just almost done with the construction of Gården and I got a sneak peak... Those were the days... 😕

When you say 'Bang & Olufsen - "Gården" - do you mean somewhere around 'The Farm' ?

I just 'Google Mapped' the address you gave, and it showed it as this... 🙁

Lee

@Lee

Yes, in danish we say Gården - since you ‘only english speaking’ guys can’t pronounce that, you have to call it the farm 😉

But that is it/The Farm - and honestly, I thought that the danish name is somewhat known amongst beoworlders.

 

MM

Location: Flensborg————Danmark

Sad development. Here History! - Do you want to follow our visit to Bang & Olufsen in Struer

Why sad - selling a building, that you don’t need anymore, is better than keeping it.

Why pay for having an emplty estate.....just for the sake of nostalgia?

MM

Location: Flensborg————Danmark

This is one of the reasons 'large' or established companies have such a difficult time adapting to changing or shrinking markets, and why very small flexible companies still growing can displace them from the market.

MM is right... you shouldn’t hold on to assets for sentimental reasons. However, the need to dispose of iconic assets is a symptom of there being something fundamentally wrong in how the company has developed in recent years.

Graham

vikinger wrote:
.

MM is right... you shouldn’t hold on to assets for sentimental reasons. However, the need to dispose of iconic assets is a symptom of there being something fundamentally wrong in how the company has developed in recent years.

Graham

You might be right on that one - but I think that depends on what you expect from the company.

However, one could also focus on the things that they gain by gathering all functions under one roof (in the modernized Fab 4) and not being stock with old structures in different locations.

When I think of the new rooms that the guys from the Acoustic Department have become there, I guess that they are quite pleased.

And maybe that again can turn into something that we/some of us may be pleased with as well?

I refuse to see things just negative and I am not nostalgic.

MM

Location: Flensborg————Danmark

I have just taken early retirement from Ford and the famous UK HQ is due to be shut and the staff relocated to the site where I was based at the Design studio. This type of decision despite sentiment  is being made by many companies at the moment. Do the displaced B&O people have a new location?

I meant to ask if the new location for the B&O employees is as photogenic as the old "farm" building?

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