That's very good news for B&O, especially since 75% of the buyers are new customers.

Now let's hope they quickly improve the BeoPlayer app, and I also heard there was an Airplay version coming out soon..😐

Still, I can't help wondering how much wealthier B&O would have been today if they had followed the trend and released an Ipod dock years ago..😉

What an achievement it is 🙂

A great product launched at the right time work wonders, thinking of the Beosound 8 as the new HX-Pro: something already invented (Dolby HX) to be perfected by B&O and become a massive sucess 🤔

I am sure hxpro was an entirely seperate (and accidental) invention discovery by a b&o tech working on a system to consistantly setup tape decks on the production line, although I am sure Dolby would like you to think otherwise!

Anyway congratulations B&O on a superb product and a great overall stratagy!

thats a lot more promising! Well done

More than I would have guessed! 🤒

In the early 90's BeoCenter 2500/BeoCenter 2300/BeoSound Ouverture saved (ok.. together with the BL6000 and 8000) B&O from going backrupt... Let's hope that the BS8 is the start of solid new product launches... and that the postponement of the launch of PLAY is just a hick-up

Well done, especially when one considers that most people don't even know of it's existence because of poor marketing. It isn't sold in the online Apple-store. A missed chance.

Should be advertised with it a lot more.

While 50,000 sounds like a good number if you divide that by the number of B1 shops in the annual report 682 then 12 months that is only 6 units a month per location and that doesn't include shop in shops or Apple stores. Is that going to save the day?

has it been shipping for 12 months ??