Marketing of all TV brands wants you to believe that the 3D will take off in 2011.

Facts are here : there is fewer people now in 3D theaters than in beginning 2010.
Have you seen 2 movies that really would make you buy a 3DTV set? I'm not a 3D-hater, I'm really found of 3D for videogames, but it makes me sick very quickly.

Wait for the content to be interesting (TV channels are like everyone : they just finished to invest massively in HD, and now that this worked perfectly for TV industry, they want to push a new technology that will make your stuff old-fashioned), then wait 10 or 20 years... Then B&O will have a product for you😕

Don't listen to marketing, just look and listen.

Hi mbee,

Thanks for your reply.

I guess time will learn if 3D takes off or not. The succes of it will in my view also depend on the supply that comes out of Hollywood. Fact is that according to a retail study in some countries, the consumer interest for 3D television increased in comparison to the "non" 3D models.

In any case, I know there are some people here on the forum which are close to the company, so I was just wondering if they could give some "inside" info.

I do remember that when the new B&O CEO took charge, he mentioned that the company should react faster to new technological developments when they appear to be there for the long haul, hence my post.

The fact is that 3D is not a new technolog, its :

-A good old 200Hz panel
-The electronic which can display 2 images (Left/Right) at a 200Hz refresh rate (100Hz for each eye)
-An IR emitter synchronised with the panel in order to synchronise the glasses.

So, adding 3D capability to a recent TV can almost be resumed in adding an IR emitter and providing some (well designed) glasses. B&O can do that tomorrow at no cost (for them, not for the final consumer) if they want to. They just have to call David Lewis or Anders Ermansen to design the first wearable set of 3D glasses.

If you have tested passive technology, it's a little more work on the panel (adding a way to polarize raws of pixels), and more simple glasses. In fact, a lot of people (me included) really prefer the passive technology (refresh rate conserved, no flickering, light inexpensive glasses for everyone...), but again, marketing wants you to think that it's not the good solution, as it's really more complicated to build.

It's really interesting to see that Loewe (call it whatever you want, but it's the closest brand to B&O) has also not jumped on the 3D train... Usually they adopt new technology way before B&O : they are now investing massively on HbbTV (THIS seems to be a really interesting technology), and no sign of a 3D TV.

Well, B&O can NOT include 3D at an easy way. At first, the Beosystem 3 has to be upgraded to support HDMI 1.4-protocol. Today it support HDMI 1.1.

Second: 3D uses much more power in the picture-processing than 2D. The Beosystem 3 has to be modified in power also.

So B&O has to do alot of things with their hardware before they can implement 3D in their Televisions.

/Martin

3D is for children,i don't like it imho

B&O have already developed two 3D TV's.

80 Inch and 103 inch - as I understand it they won't be doing any smaller models as the effect is lost on smaller screen sizes.

I've no interest in sport and that includes football BUT I'm led to believe that football, as an example, is particularly impressive in 3D. In the UK, the broadcasting of football in both SD and HD has been a great earner for the Sky network. Now with football being broadcast in 3D, who knows?  

apparently the new 85" is 3d

Mark wrote:

B&O have already developed two 3D TV's.

80 Inch and 103 inch - as I understand it they won't be doing any smaller models as the effect is lost on smaller screen sizes.

To be fair, I suspect that Panasonic actually developed the 3DTV that B&O are using as the basis for their new 3DTV's.