Article on B&O business with Apple from Business DK

3 replies
EX
Offline
Expoman
Bronze
Posted September 27, 2011 at 20:14 GMT
#1939236

http://translate.googleusercontent.com/translate_c?hl=en&rurl=translate.google.com&sl=da&u=http://www.business.dk/detail/apple-en-dyr-men-dejlig-partner-for-bo&usg=ALkJrhhCy1iTjaB1T7UkE9Awy_0Oc8Iv8g

 

The most interesting comment is "They have some pretty tough requirements earnings per shelf centimeter, "says Fritz Andersen"

Also claims B&O only currently has products in 10-15 of 288 US stores.   

R(
Offline
rxcohen (archived)
Bronze
Posted September 27, 2011 at 21:52 GMT
#1939237

Apple is the highest grossing per square metre/foot retailer in the world. So an interesting point is how many people would go to Apple and plunk down $999 for a Beosound 8, or $1000 speakers. For Apple it is all about moving product as fast as possible. 

MO
Offline
moxxey
BronzeFounder
Posted September 28, 2011 at 02:29 GMT
#1939238

I'm not trying to be negative here, but the impression I get from this is that B&O are really making a lot from this "Apple relationship" when all they've done is agreed to sell some B&O products in some additional Apple stores. Lots of manufacturers do this, all the time, but don't make so much from their agreement.

Is there anything more than this? Have I missed something?

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