valid points Martin and it's a hard one to answer as you want to entice young and new customers whilst heavily investing in R&D and cutting edge. products.This field of technology is fast moving and I would assume you spend time and money chasing systems that never take off.

I was thinking this morning that B&O should push more on its "Play" brand in the automotive world, we already see premium systems in Audi and Aston Martin respectfully but why not push Play to a more fun, funkier young car audience brands like Mini etc and get the name out there.

Also could B&O look at adding more value to their products rather than bringing the price down, better warranties, technical upgrades, guaranteed by back prices when up-grading, classic servicing etc.

Personally, I think you could do more harm than good by dropping the price of a product.  For every customer you gain by dropping the price of a product you'll surely have ten who will be absolutely livid - half of which probably wouldn't buy B&O again...

Adding value is the best idea. It gives the stores more in their armoury to sell a product.  It's all about the salesman and the customer at the end of the day...  the more he has to sell the product with, the better his chances of making a sale - and that's what it's all about.

Lee

High prices -high depreciation.

As I found out to my cost, just look at what the BV 7-55 3D cost originally, and the price it sells for now.

In my case it was an unreliable TV with a resale value that sank like a stone.

At £3200, a LG 55EA980W OLED TV plus a Focal Dimension Soundbar & Sub Base  now provides my AV pleasure.

Michael, my letter also included a 0% offer for 24 months.

I imagine the AU$ exchange rate fluctuations might drive a price increase - or other importation cost charges e.g. fuel ?

Like you I have been diligently saving ... for me now the dilemmas are

-- taking the 55" when I was wondering about the mythical 65"

-- taking the MK I when there may be a MK II around the Christmas corner

Perhaps I should take a bet by buying my speakers now and Avant later ?

A dollar averaging strategy ?

Aussie Michael wrote:

I have recently returned to work after taking a break for 5 months, and since I have been back I have been diligently saving, which will still take me some time to put aside some money for a BeoVision Avant 55 and a set of nuns aka penguins aka BeoLab 20s.

I'm no where near the goal, but it's still been a while since I have actually saved for something, so it's going well and i feel good about myself.

I received an email from B&O, not my local store, but our Sydney store where i bought the BL12 whilst I was on the way back to the country as it was the closest store.

This email said come in and buy before the Price Rise from 1 December 2014.

As a Contract Manager I know how to deal with indexation, and whether there is a price rise; or a price decrease, sometimes the costs align with real world conditions.

It seems prices at B&O only seem to be going up, and if the market is down, they never decrease - only stay the same as last year.

But is this a wise move? I read recently that the IMF was saying that the world economy, is not growing as expected as people are still tightening their belts. Are B&O cutting off their nose, to spite their face?

I believe that a price rise is not justified.

seethroughyou wrote:

Price rises are absolutely warranted but only if pay goes up. My salary has stayed the same since 2010.

seethroughyou wrote:

Sturrock, how do you know that the new speakers aren't selling well?

Do you mean the BL20 or BL18 or both?

Do you think the price is putting people off in a recession or old beofans dying off and youngsters preferring Apples and Dr Dre's beats instead or some other intangible factor?