Apple & B&O: is imitation the best form of flattery??

33 replies

We all know that Apple stole the click wheel from B&O's Beocom 6000 (B&O admitted 'dropping the ball' on that one). But I think I've found another instance of Apple stealing from B&O. Below is a pic of an old B&O remote control that is currently for sale on ebay:

Notice anything familiar?? (hint: look at the top left 2 keys)

 

Now, take a look at Apple's loading icon:

Anyone else see it????

Haha, that is good. 

Might be that Apple had a look at BEO. It is known that Jobs was a big fan of BEO. 

Very cool find

Perhaps rather than "stealing" this was a case of a design element being used because it was just in the mind of the apple person, who used/saw B&O products for some time.

There are some things that are hard to design completey uniquely -  and a wheel, be it an icon, control or an actual wheel is a good example. 

That design also looks a bit like the BBC clock design of the 70's. 

Imagine if every car made was deemed to be a rip-off of the 1st Model T by Henry Ford....just because it used wheels..... after all, they are round, ones, at each corner, with an axle.....its so obvious.   plus, there was a seat for the driver.   ALL cars are derivative. !!

The wheel on the bcom 6000 ( maybe even the MCP) is said to be the inspiration behind the first ipod wheels.... maybe, but either it was just round and a similar size, or Apple did enough differently behind the scenes for it not to be theft ( or did B&O not register the mechanism fully, to prevent "theft"  ?? )

Either way, you can hardly blame apple for adopting (legally) the best options aavailable for design elements.

 

The loading icon was also used on a reel to reel player my dad had in his office once. That might have been pioneer. 

 

Interesting find jon especially in the light that apple thinks that android is operating on stolen ideas. 

It always amuses me when Apple accuses any one else of stealing ideas, considering Apple is based almost entirely off ideas stolen from Xerox PARC and others themselves.

The whole Apple vs. Microsoft argument basically boils down to who managed to more successfully develop ideas stolen from Xerox.

Quite uninformed comment there, Jeff. You might want to code up your history quotient a touch. The Xerox Parc canard's getting boring - the real story is a lot more telling, and interesting.

Having someone using the spokes of a wheel, or the hour bars of a clock as a rotating count-down seems too obviously generic to be called imitation or theft. But I'd say that Apple's present generation of devices has borrowed extensively from the B&O expression that Jacob Jensen created and David Lewis therefore hated. Ive's also been known to be a great fan of Braun design, as evidenced in more instances than one.

BTW - the wheel for the dial actually comes from a Braun transistor radio, which predates both B&O and Apple.

 

Here's a first hint, Jeff:

 

The closest thing in the history of computing to a Prometheus myth is the late 1979 visit to Xerox PARC by a group of Apple engineers and executives led by Steve Jobs. According to early reports, it was on this visit that Jobs discovered the mouse, windows, icons, and other technologies that had been developed at PARC. These wonders had been locked away at PARC by a staff that didn't understand the revolutionary potential of what they had created. Jobs, in contrast, was immediately converted to the religion of the graphical user interface, and ordered them copied by Apple, starting down the track that would eventually yield the Lisa and "insanely great" Macintosh. The Apple engineers-- that band of brothers, that bunch of pirates-- stole the fire of the gods, and gave it to the people.

It's a good story. Unfortunately, it's also wrong in almost every way a story can be wrong. There are problems with chronology and timing. The testimony of a number of key figures at Apple suggests that the visit was not the revelation early accounts made it out to be. But the story also carries deeper assumptions about Apple, Xerox PARC, computer science in the late 1970s, and even the nature of invention and innovation that deserve to be examined and challenged.

Snip ...

there were actually two visits by groups from Apple to Xerox PARC in 1979. Steve Jobs was on the second of the two. Jef Raskin, who helped arranged both visits, link that he wanted Jobs to visit PARC to understand work that was already going on at Apple. The Macintosh project had escaped the chopping block several times, and Raskin had tried to explain to Jobs the significance of the technologies it was incorporating. By showing that other companies considered this kind of work exciting, Raskin hoped to boost the value of the Macintosh's work in Jobs' eyes. Unbeknownst to Raskin, Jobs had his own reasons for visiting PARC: Xerox's venture capital arm had recently made an investment in Apple, and had agreed to show Apple what was going on in its lab.

 

link

 

Jobs never made a secret of his admiration for Dieter Rams, mentioning his work for Braun at a 1982 design conference he participated in, where he was asked to speak on the future of design. He owned both B&O and Braun products, and it was his veneration of Rams which led him to hire Esslinger as his head of design, when he got Apple to sign a contract with Esslinger, who would be in charge of Apple product design under Esslinger's "Form follows emotion" motto.

1960:

That may be, but it did not stop Apple from then filing rather specious lawsuits over products they claim they invented and then patented.

1. The "Soap Bar " lawsuit: Anything that looked or acted like a mouse was Apple's product and could not be used without royalties paid.

2. The " Colour " screen Lawsuit. Mozaic had also been invented and patented, but again Apple claimed again it was an Apple invention and patent.

There is a historical pattern of this most recently here in Europe regarding Samsung and Apple. It is clear if one wishes to read very long and boring legal transcripts that many Patent Jurists listen to the PR arguments presented in court, rather than actually reading the actual details of the patents themselves. That might be too long and difficult for them to do.

Please do not take this as a crticism of Apple itself, which has clearly revolutionized our world in this Century. If B&O made the naive mistake of not making a patent registration, and Apple then did so later with the IPOD, that is a mistake B&O surely regrets. But it is more than refining an original product or component into a better one, as the Japanese were known for regarding quality.

This is something else when one takes credit and claims royalties in court, for legal patents very strongly documented by other companies and their hard working employees many years before.

One wonders what might have happened to the IPOD if B&O had actually registered and enforced a patent on the wheel control it originally came up with.  B&O missed the Ferry on that one sadly, but good for Apple and the IPOD.

soundproof wrote:
But I'd say that Apple's present generation of devices has borrowed extensively from the B&O expression that Jacob Jensen created and David Lewis therefore hated.

I'm not so sure that Lewis hated the Jacob Jensen design. 😕 One of the first audio products that Lewis designed -the Beocenter 2200 was very much inspired by Jensen. And f.ex. the Beosound 9000 looks like it could have been designed by Jensen. 

 

My B&O Icons:

BeoCenter-9500.png BeoCenter-9500.png
Beoremote-Beo4.png Beoremote-Beo4.png
Beovox.png Beovox.png
Beovision-10.png Beovision-10.png
Beosound.png Beosound.png
Beosound-5.png Beosound-5.png
Beosound-4.png Beosound-4.png
Beoplay-S3.png Beoplay-S3.png
Beoplay-A1.png Beoplay-A1.png
Beomaster.png Beomaster.png
Beocenter-2.png Beocenter-2.png

WOW!! I was just being 'tongue-in-cheek' with my OP!!

It seems I've opened Pandora's Box 😂😂😂

or
BeoWorld Gold Membership card
Join BeoWorld

Register to access the forums, reference material, and exclusive member benefits — including our monthly prize draw.

Become a Member

December 2026 Prize Draw

Gold Members Only

As a Gold member you're automatically entered into our exclusive prize draw — your chance to win iconic Bang & Olufsen products. A unique benefit of BeoWorld Gold membership, every draw brings a new opportunity to win something special.