It's mainly Hitachi as far as I'm aware, but it's good! 🙂

I always thought it was quite good looking. I remember the way the B&O brochure describe it to this day: "The Beosystem 10 is a personal, portable audio system designed with such care and attention to detail that carrying it about will not cast aspersions on your social position." 😁

That's a quite interesting marketing choice for that product when you know most of the haters think B&O is all about looking before sounding.

It was (is) a nice machine,but nothing special.We didn't sell many,as they were relatively expensive,and after all it was only a "radio/cassette",something utilitarian that people didn't seem prepared to splash out on.

I think that B&O were trying to capitalise on the success earlier of their portable radio's,but the sum's didn't add up with the system 10?

They have missed another opportuning nowaday's too,where there is still a buoyant market for portable radio's,particularly here in the U.K.

I'd love to see a modern B&O radio,with Dab,Bluetooth and internent radio,but not forgetting good old fm,which can still beat the other media hands down for sound quality.

Nick

matador43 wrote:

That's a quite interesting marketing choice for that product when you know most of the haters think B&O is all about looking before sounding.

Isn't it though? The Beoworld page on it says in production from 1984-91. I remember looking longingly at the brochures for the whole line they did then, gorgeous pictures, no specs.

solderon29 wrote:

It was (is) a nice machine,but nothing special

More or less what i read about and what i was suspecting. I may have found one very cheap but needing some attention and it may be my next toy to refurbish (well, try to). Thank you for your answer.

Jeff wrote:

Isn't it though? The Beoworld page on it says in production from 1984-91. I remember looking longingly at the brochures for the whole line they did then, gorgeous pictures, no specs.

I believe the new generation is really missing the pleasure and the magic of the paper brochure.
By the way, you dont have that one lying around somewhere ? 😐 

matador43 wrote:

Jeff wrote:

Isn't it though? The Beoworld page on it says in production from 1984-91. I remember looking longingly at the brochures for the whole line they did then, gorgeous pictures, no specs.

I believe the new generation is really missing the pleasure and the magic of the paper brochure.
By the way, you dont have that one lying around somewhere ? 😐 

Sadly no, the few various brochures I had disappeared long ago. Wish I did still have them, looking at them was always a pleasure. The stunning photography of such modernist homes. I agree, there is something missing with web pictures, the hold it in your hand brochure was a thing of beauty.