Login to view image MM well add-on the next generation of financial ponzi…..the NFT to the list
What’s this thing?
Who signed off on this?
If you are a cash bloated company where marketing has some spear headcount... yeah whatever.
But B&O? In survival modus, squizing every DK/Euro/Dollar into making descent products. Scrapping a product (Emerge) so it's components can be used into other products, products who still have software issues... And now this NFT thing stuff?
I need to know what kind of wheed they're smoking in Struer!
My B&O Icons:
I feel a sense of being rather offended. It's as if someone at B&O brainstormed and pitched the proposal, "Hey. Our customers have no common sense and like spending way too much money. They have cash to burn. So let's get EVEN MORE of their money by having them spend it on something that doesn't even exist!"
Would this be: 'target marketing at High Net Worth individuals'?
Location: Netherlands
My B&O Icons:
Perhaps next we'll be seeing B&O asking us to put money into a Kickstarter for them to develop a Beosound Moment MK2.
Login to view image So you have to join B&O's Discord, to get an "allow" to bid for an NFT, using your third-party Ethereum coins (and having loaded a browser plug-in to manipulate your wallet)... which NFT, when minted, will be a randomized grouping of product & surfaces... That's a lot of steps to get into the nightclub with ~2000 others. As I read it, the only physical manifestation they have committed to produce -- which your NFT "allow" you to purchase -- is a Skiniplay cover for the A9, showing the art in static form. ("some" art? your specific NFT art? they say limited edition which implies a production run and not custom-per-single-user NFT) To @kuyttendaele who wondered why survival mode could countenance this: It's free money for selling ideas, kind of like software was viewed in the 1980s, and unlike software, there's no post-sale customer support: The work is all done by third parties, from the currency to the art, even to the physical production ultimately farmed out. (For now, anyway.) All B&O need is a contract giving them absolute yes/no editorial control -- and one young, low-paid, but fashionista employee to run the thing. Makes the design staff happy too, if their ideas are picked up as that particular art channel. It's good advertising, and maybe even buzz for the youth market, even if the youths don't want or get out-bid on the NFTs. [Edit: Since the B&O NFT web page first linked above itself has a broken link to the HighSnobiety article, here it is. They include an explanatory P.R. quote from Christoffer Poulsen: https://www.highsnobiety.com/p/bang-and-olufsen-nft-collection/ ]
Location: Paris France
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