Yes I'm sure you're correct, but most pre-launch advertising campaigns attempt to generate some excitement about the new product. I'm not talking about 'seeing' the product. For example, I appreciate the revolving circle is indicating the circular control of the product, but  all I'm saying is give the site some 'wow factor!

Imagine you were a consumer who had heard nothing about the new product ( in stark contrast to us Beoworlders!) and you viewed the 'countdown' site, would you really be stirred into excited anticipation of the forthcoming new product?

The site is indeed ultimative boring, left it after seconds.
It should be made this way ,that every day instead of a boring message like "Imagine this or that"
a part of the BS-5 could be revealed. Every day another small design detail and part of the menu-interface. only small parts. Till the launch date every parts are revelead to the crowd.
So someone would visit every day to see a new revealed part...
Or at least ....let the visitors play just on some 3D Bs-5 wheels in flash-mx to create the animated circles and to get used to the wheels....😡😂

http://google.com/insights/search/#q=Beosound%205&cmpt=q

I agree with you Tomaz, that's exactly what Porsche is doing with the Panamera, much more exciting!

Concerning the  'imagine' xxx, firstly I do not need to image anything as I can do everything today with my iPod/Airport Express... And secondly : this sentences seems to come from Samsung adds!!!

Finally someone : ) I've been thinking about this ever since it came online. And I think it's a very important point.

Frankly I don't really care about the BeoSound 5 microsite and its lack of excitement and/or suspense, etc... It's a mini site and as it was with the Aston and Serenata one, I'm sure it will look decent and be offline quickly.

But the real problem is the main site. Mainly there is no sense of luxury, no indication whatsoever that this is the home of a high-en brand or even more, B&O. There's no B&O's magic. It looks somewhere in the lines of a low-end brand, a bad web store, or some forum/fan site or a lifestyle portal ( albeit in black : )... I can't really explain it in words, but I think you get my point. And I don't know where the problem is, because the previous versions of the site had that covered to some extent ( although they were bad on other areas ). And of course, there's the horrible "music". I think Alex pointed out that's it's actually Garage Band's stock files. I think that says enough. There should be no sound at all, but if you HAVE to have it then use something subtle and easy on the ears. The only example ( of the music ) I can think of right now is the Zepto Helios microsite. And even that can be pushing it.

The products should be displayed in a much sexier, elaborate way - this grid view is just not something a company of their league/reputation should have. Every piece is different, amazing and beautiful and it should be displayed like that.

There are of course some exceptions, mainly the recent ( and from what I remember the last year's one, too ) "Seasonal Inspiration" banner on the main site, which is better than the rest, but again, they destroy it with the horrible sound effects.

I would gladly design them a new site, pro bono. Without hesitation. Like Trip said, something that is as great and as lovely as the products they make, in their colours and textures, something they deserve, well actually, something that is mandatory for a company like them.

I hope this makes any sense, it was written in, well, fury : ) 

Totally agree!

Horrible thought - what if the website is written/maintained by their Software Engineers?😕