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Trying to propose Bang & Olufsen as the “Rolex” or “Ferrari” of the hi-fi world is literally the dumbest thing B&O leadership could try to do. And, no surprise, it’s exactly what they’re doing.
Without realising how out of touch with the world they are.
They could have done that between the 60-90s.
But trying in 2024 to sell consumer electronics products (because at the end of the day, that is what B&O speakers are) as high-end timeless luxury? Sorry, very few people will buy that.
And, at the same time, also have one of the worst customer support and track record in software development (the app has gone downhill in the last year and a half).
Their red carpet attitude is absolutely unbelievable.