I’d put it differently when. it comes to picture.
The ~Contour with the OLED has a superb picture quality.
The Horizon has a god awful LCD panel – less of an issue with sports / news I guess, but many dramas and movies these days have dark scenes, and those are pretty close to unwatchable on the LCD which uses global dimming. I lived with one of these (in the BV14, same LCD panel ) until enough was enough, and it had to go back.
In the end, one does get a TV to watch things properly, and ideally very well.