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I think the problem is not even the lack of paper based manuals included with the products, but the fact that even the proper user manuals that you can download in PDF or the “FAQs” in support.bang-olufsen.com are a complete mess.
Features which are not reported anywhere, support pages that are copied-pasted between different products (where a direct copy-paste is not applicable in terms of “support advice”), and a bunch of redundant and repeated Q&As, split across unlogical categories, that nobody would ever ask or they are presented with a completely dumb title that makes the page seem about something that it’s not actually about.
A total clusterfuck.
Not to talk about some of the screenshots and images, which are probably in the magnitude of 100x50px of resolution and are shown at 10x5cm size in the page.
I honestly believe the support site and support materials are some of the cheapest-looking things of B&O product collateral.