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I’m inclined to agree with Mr 10%. Look at a clothing retailers recent history for comparison. Brooks Bros were, at 200 years old, the oldest prestigious US tailor. They got into financial trouble and were bought out by an Italian gentleman who used high quality Italian fabrics but quietly moved manufacturing to China. There are several Savile Row tailors doing the same.
Tastes changed and the demand for suits collapsed. Stores closed. Stock was sold off. Last year you could get a £1500 Brooks Bros suit at Tkmaxx for £75.
Covid has wrecked many markets, including formal wear for the office. Is there a relevant comparison for B&O? Financial difficulties, Chinese manufacturing to reduce costs… Both Brooks and B&O have traded on long long established reputations, but you can only do that for so long. And as stated by 10%, there’s a terrible financial wave about to hit…. a wave that will kill all non essential purchases.