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B&O second quarter report coming thursday

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JanB
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JanB posted on Sat, Jan 11 2014 12:40 PM

Are B&O starting to turn a profit or still struggling to get in the black. What's your guess?

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Dude1
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Answered (Verified) Dude1 replied on Mon, Jan 13 2014 12:43 AM
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I am anxious to see the results. They are pressing forward with some exciting new products, but as per usual, I don't expect these results to blow anyone away  - like Apple of old.

I think there's an element of unrealistic expectations here - a tiny company from Denmark is never going to make oodles of cash. It's a fickle market technology, and it's getting tougher. Products from competitors are becoming cheaper and have even more features. B&O just doesn't have the economies of scale. But it's a long road and the great thing is they don't give up!

I think the world and tech world would be a much poorer place without a B&O - or any other high-end tech company like B&W or Naim etc. I think everyone on this site understands that B&O is a more expensive product - so I don't see them ever competing in the cheaper end of the market, nor would I like to see them there. This all said, I think that they have recognised a real dynamic shift in the market - hence PLAY, and I think that this has afforded them the unique opportunity to try some new designs and tap a different market segment.

The marketing and getting in front of younger users is always a difficult proposition - it takes time, lots of $$$ and a concerted effort to crack the market - of course a few nice products (not the vomit green headphones) would help.. But I feel that they are picking up the pace. I think an area they continue to lack in is the service. It's damn near non existent from some dealers (Oz speaking) and remains an area that I think could really make a difference. People are always willing to pay extra if they receive more...

I think 2014 will be an exciting year for B&O if, as I understand it, they release some innovative, desirable products that people can't live without!

 

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Raeuber
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Millemissen:

@Beoradio

B&O is a VERY small company.

MM

There is a tv - and there is a BV.

That's true, but almost every kid knows Aston Martin very well!
Millemissen
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Sure?

Well - maybe it was so - in times of 007 ๐Ÿš—

MM

There is a tv - and there is a BV.

olvisab
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RUDYV:

The pricing is one issue.

What worries me more is, when I talk to “young “ people (age 20 to 40), almost none of them has ever heard of the brand name Bang & Olufsen.

So how are they going to attract new younger customers when hardly anyone knows the brand and the products?

Have you experienced the same?

Rudy

It was already the case 15/20 years ago unless you lived in danemark or in Dubai

4 beolab 5,  beolab 9, beolab 10, beolab 5000, beolab 8000 mk2, beolab 6002, beolab 3500, beovision 7 55 mk2,  beovision 11 46 mk4, beotime, beosound ouverture, beosound essence, beomaster 900 RG de luxe and the collection continues...

olvisab
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Raeuber:

That's true, but almost every kid knows Aston Martin very well!

Why ? Only because of James !!!

I am sure they are unable to name one model or they will call it the aston martin Dr Dre

4 beolab 5,  beolab 9, beolab 10, beolab 5000, beolab 8000 mk2, beolab 6002, beolab 3500, beovision 7 55 mk2,  beovision 11 46 mk4, beotime, beosound ouverture, beosound essence, beomaster 900 RG de luxe and the collection continues...

Gatex
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Gatex replied on Sun, Jan 12 2014 8:53 PM

TV market is over in europe, look at german Loewe , mainly focusing on TV only, theyre ***** now

expoman
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Lets hope it doesn't get so small it disappears!  Wink

 

The marketing problem is the most worrisome.  It just never seems to get any better.

I just read a review of the new Beats Music streaming service.  The reviewer in USA today loves it predicts it will hurt Spotify, Pandora and iTunes radio.  With the way Beats has taken over the headphone market with the young generation this could be possible.  It is after all the brainchild of a music executive.  He talks about how great the app is and how it brings you to discover new music.  In the US you can hardly turn the TV on without seeing a Beats ad.  I'm sure it's all over social media as well.

 

I remember hearing at the launch of the Beosound 2 that B&O was planning an internet music service.  It never happened and that could prove to have been one of the bigger mistakes.

Chris Townsend
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I've said it before. Where can people who want better quality streaming go for such a library?

There are many young folk who would not only want to sign up to such a service, but be seen to as well.

Beosound Stage, Beovision 8-40, Beolit 20, Beosound Explore.

moxxey
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moxxey replied on Sun, Jan 12 2014 10:40 PM

Chris Townsend:
I've said it before. Where can people who want better quality streaming go for such a library?

Good, in theory, but it will never compete long term. The demand just isn't there. The hassle for record labels and revenue earned wouldn't justify the deal. Besides, a good deal of commercial modern music is somewhat produced for headphones, so doesn't need high-quality streaming or £6K speakers.

Spotify offers a decent 320kbit/s, which us better than 95% of people require. Sadly us B&O owners are in that top 5%, a small market share and a declining market share.

If you want the highest quality, buy the CD and create FLAC files. Like I do with backups of my Blu-rays. I could watch Apple TV etc, but what an uncompressed audiio stream offered by Blu-ray. Again, a declining market and demand.

i can categorically state that B&O does not have anywhere near the finances or desire to compete against Spotify by getting in to the music business :)

Chris Townsend
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Ironically after reading your technical explanations of BluRay v Apple TV which I watched a lot, I've been out buying the damn discs :-/

Beosound Stage, Beovision 8-40, Beolit 20, Beosound Explore.

Millemissen
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๐Ÿ‘

MM

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Dude1
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Answered (Verified) Dude1 replied on Mon, Jan 13 2014 12:43 AM
Verified by Flappo

I am anxious to see the results. They are pressing forward with some exciting new products, but as per usual, I don't expect these results to blow anyone away  - like Apple of old.

I think there's an element of unrealistic expectations here - a tiny company from Denmark is never going to make oodles of cash. It's a fickle market technology, and it's getting tougher. Products from competitors are becoming cheaper and have even more features. B&O just doesn't have the economies of scale. But it's a long road and the great thing is they don't give up!

I think the world and tech world would be a much poorer place without a B&O - or any other high-end tech company like B&W or Naim etc. I think everyone on this site understands that B&O is a more expensive product - so I don't see them ever competing in the cheaper end of the market, nor would I like to see them there. This all said, I think that they have recognised a real dynamic shift in the market - hence PLAY, and I think that this has afforded them the unique opportunity to try some new designs and tap a different market segment.

The marketing and getting in front of younger users is always a difficult proposition - it takes time, lots of $$$ and a concerted effort to crack the market - of course a few nice products (not the vomit green headphones) would help.. But I feel that they are picking up the pace. I think an area they continue to lack in is the service. It's damn near non existent from some dealers (Oz speaking) and remains an area that I think could really make a difference. People are always willing to pay extra if they receive more...

I think 2014 will be an exciting year for B&O if, as I understand it, they release some innovative, desirable products that people can't live without!

 

moxxey
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moxxey replied on Mon, Jan 13 2014 8:51 AM

Chris Townsend:
Ironically after reading your technical explanations of BluRay v Apple TV which I watched a lot, I've been out buying the damn discs :-/

LOL. Good on you Chris! Does make a difference though - well, from an audio perspective, at least.

Back them up to a NAS drive with MakeMKV then ethernet connect the NAS to the BV11!

Mark
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Mark replied on Mon, Jan 13 2014 10:33 AM

B&O Play website announces the Form2i...... 

we tend to forget there is more to design than designing.

Gatex
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Gatex replied on Mon, Jan 13 2014 11:06 AM

Mark:

B&O Play website announces the Form2i...... 

yeah , on the former Form 2 , i liked the discreet brand Logo, now Bn0 Logo got so huge  it just looks gay. I wouldnt wear this in public. You see how such a minor detail can destroy the whole great design of an product. Marketing department hits

moxxey
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moxxey replied on Mon, Jan 13 2014 11:22 AM

Gatex:

...now Bn0 Logo got so huge  it just looks gay.

I hope you know who you might be offending on here with referring to a B&O logo as 'gay'? Ridiculous. I hope you don't go through life worrying about what you wear whether people might think you look 'gay' or not. Oh, the dilemma's you must face, when shopping!

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