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What could make new customers start buying Bang & Olufsen/B&O Play products?

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Millemissen
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Millemissen posted on Tue, Jun 4 2013 10:15 PM

In another thread the question was: 

What made you stop?.....

A more interesting question would imo be:

what would make new costumers begin?......

Greetings Millemissen

 

There is a tv - and there is a BV.

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SWISS_2
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Unique design, and quality.

These were the points that I used to make my first purchase from Bang & Olufsen in 1965.

If quality issues were not the reality for many products coming from China, it would not be a problem. But they are, as easily detected in the fraudulent and flimsy A-8's discovered any given day on EBAY.

My neighbor in Brasil was entranced with our Beosound 1 that I took there years ago as a HTPC system speaker. " Look at the quality and workmanship: It is amazing ! " he repeated, regarding the grille foil covers. He owns a few planes, and properties, and his wife shops 3x per year in Europe and Miami. Still he commented that there was nothing like this on the market, so I gifted it and a Beo 4 to him. Invited over for dinner after he set it up with his Iphone, the mantra repeated over and over to his friends was " Qualidade da Dinamarca "

Made in Denmark, Made in Switzerland, or Made in Japan are acceptable to most of us as buyers, as the countries are known as consistent producers of unique, reliable, and quality products. So yes, there is validity in the point made earlier that  Made in Denmark equals unique designs and lasting, and a more reliable product.

vikinger
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Take a look at the johnlewis.com website and search on BeoPlay or Olufsen. (Olufsen brings up the Beolit... BeoPlay only the A9 and A8)

A few very good customer reviews are starting to appear. More indicative  of what the average man in the street is thinking rather than B&O enthusiasts.

Graham

bayerische
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Why is it, that every time "China" and "Bang & Olufsen" get's put in the same sentence, "Apple" and "China" needs to be put in the same sentence as a defense?

 

There's no defending B&O being built in China. BMW isn't built in China, nor is Iittala  or Miele. 

 

 

Too long to list.... 

moxxey
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moxxey replied on Thu, Jun 6 2013 12:17 PM

SWISS_2:

So yes, there is validity in the point made earlier that  Made in Denmark equals unique designs and lasting, and a more reliable product.

Luckily it only took them about 4 x BV7-40's and years of development, using customers as guinea pigs, to get their software to work properly, then.

Hardware is only as good as the software that drives it. It's relatively 'easy' to design a great-looking device. If that device falls over from poor software, the design you talk about isn't as good as it should be.

I'm not really sure 'reliable' really applies to some of the more recent B&O products. There's a history of poor software causing issues over the last 5-6 years.

Although I agree our expectations are that 'Made in Denmark' equals quality, you absolutely must get the entire package right to meet these high standards, especially when charging top-dollar prices.

moxxey
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moxxey replied on Thu, Jun 6 2013 12:20 PM

bayerische:

There's no defending B&O being built in China. BMW isn't built in China, nor is Iittala  or Miele. 

It isn't though - it's only the BeoPlay products. This entire 'Made in China' thing is mostly blown out of proportion from people who believe that the entire range will somehow migrate to China. As I said before, pure xenophobia behind territorial perception drives this, not the actual reality of it happening. B&O isn't moving the BV11, BL5 and other products to China and never implied this would happen.

vikinger
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When China makes the best products everyone will start looking for the 'Made in China' marks, just as they did with 'Made in England' when our products were the best.

Graham

olvisab
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bayerische:
There's no defending B&O being built in China. BMW isn't built in China, nor is Iittala  or Miele. 

Some Miele vacuum cleaners are made in China.

As always, you don't know what you are talking about and you have visibly absolutely no idea how companies in the electronic and house hold appliances sectors organize their production in order to maintain a good level of quality when the competition is harder and the sales prices are falling (because of customers).

 

 

4 beolab 5,  beolab 9, beolab 10, beolab 5000, beolab 8000 mk2, beolab 6002, beolab 3500, beovision 7 55 mk2,  beovision 11 46 mk4, beotime, beosound ouverture, beosound essence, beomaster 900 RG de luxe and the collection continues...

Playdrv4me
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vikinger:

When China makes the best products everyone will start looking for the 'Made in China' marks, just as they did with 'Made in England' when our products were the best.

Graham

Unlikely. In the same time that China has been mass producing everything from tennis shoes to automobiles, Japan went from being viewed with a skeptical eye to desired and respected in a few specific categories (i.e. automobiles and electronics). And even after that, look at Korea. Made in Korea products by Samsung, LG, Kia, Hyundai et al are already gaining tremendous ground on the Japanese. Yet the Chinese are still viewed as the place where mass market things are made "on the cheap". China has had *plenty* of time to achieve what the Japanese and especially the Koreans have in far less time, and no one desires anything Made in China but perhaps fireworks or rice still to this day. Joking aside, of those few things China is desired and respected for, such as pottery, they are arts they mastered centuries ago.

Unlike your colorful and interesting background on Switzerland's watch production, the difference with China is that they take *EVERYTHING* someone else was already producing well and come up with a way to make it cheaper, not necessarily better. Let's face it, China is viewed as the world's factory, not a specialized talent in any particular category. Jack of all trades, master of none.

vikinger
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Playdrv4me:

vikinger:

When China makes the best products everyone will start looking for the 'Made in China' marks, just as they did with 'Made in England' when our products were the best.

Graham

Unlikely.......

Agreed!

peria
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peria replied on Thu, Jun 6 2013 9:34 PM
My "Cupertino-designed" Chinese made iPhone is something that a lot of people around the world seem to desire. Let's not be dogmatic about "made in China." I can't think of any aspect of design/manufacture that would make the iPhone better. Thankfully there are very good engineers and designers that can and are working on making things better. But, it think it will continue to be made in China and/or Brazil.
bayerische
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moxxey:

bayerische:

There's no defending B&O being built in China. BMW isn't built in China, nor is Iittala  or Miele. 

It isn't though - it's only the BeoPlay products. This entire 'Made in China' thing is mostly blown out of proportion from people who believe that the entire range will somehow migrate to China. As I said before, pure xenophobia behind territorial perception drives this, not the actual reality of it happening. B&O isn't moving the BV11, BL5 and other products to China and never implied this would happen.

I know. But the Beoplay product line wouldn't hurt to be made in Denmark. 

Too long to list.... 

rednik
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rednik replied on Fri, Jun 7 2013 12:21 AM

bayerische:

 

I know. But the Beoplay product line wouldn't hurt to be made in Denmark. 

What percentage price increase do you believe the average BeoPlay customer would be prepared to accet just so they could say the product was made in Denmark rather than China?

There would have to be a not insignificant price increase, and you know what, the vast majority of BeoPlay customers couldn't care less if it were made in Denmark or anywhere else, most of them probably don't even know B&O is a Danish brand, and most of them will have accepted a premium price point over other brands due to build quality, sound quality, design and materials.  I don't know how much more of a premium they would be prepared to pay

 

Playdrv4me
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moxxey:

bayerische:

There's no defending B&O being built in China. BMW isn't built in China, nor is Iittala  or Miele. 

It isn't though - it's only the BeoPlay products. This entire 'Made in China' thing is mostly blown out of proportion from people who believe that the entire range will somehow migrate to China. As I said before, pure xenophobia behind territorial perception drives this, not the actual reality of it happening. B&O isn't moving the BV11, BL5 and other products to China and never implied this would happen.

After looking at this thread they could certainly be made to believe they could get away with it. And from the sounds of it many here would keep buying them if they did...

synth
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synth replied on Fri, Jun 7 2013 5:09 AM

I think the gap in performance has narrowed considerably in the last 10 years between high end and low end electronics ( largely ). This is a source of irritation for high end manufacturers, who traditionally had a form of monopoly on high end gear.

Now with cheap R&D and NC machinery and cheap skilled oriental labour, the cheap end of the market is catching up in quality.

When a cheap korean car has the same NCAP safety rating, reliability and performance of a expensive german marque, you have a problem.

B&O need to really lift their game to keep in front, but to do so need a recognisable differnece between them and the lower end of the market apart from price. Engineering and quality need to really come up, and price come down ( a bit ). But also, there needs to be some interoperability between their products and the rest of the market, but also the ability to work ( by choice ) exclusively within their own proprietry Beolink system as well.

You dont take a Ferrari to the corner garage to get it serviced.....

 

moxxey
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synth:

B&O need to really lift their game to keep in front, but to do so need a recognisable differnece between them and the lower end of the market apart from price. Engineering and quality need to really come up, and price come down ( a bit ).

Well, economies of scale dictate that pricing should come down, as B&O recoup R&D costs for a product, over a period of time. However, they go UP. Look at the BL3s, as an example. When I bought mine in 2007, they were closer to £1500. They are now over £2500, despite being on the market for seven years.

There can't be too many consumer electronic manufacturers who get away with increasing the prices on the products year on year. This works in, say, the luxury watch market as demand outstrips supply. With B&O it's the other way around. Supply outstrips demand, yet the prices go up. Where all their competitors work to bring down prices, B&O plan to put them up. There must be some (potential) customers out there who save up over a year or two to buy a B&O product, go in the store and find it's £200 or more expensive. I'm sure it's happened to me! I get a price on a B&O product, go back a few months later and it's more expensive. Result? Consumer negativity. Puts me off. I often have second thoughts about the purchase.

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