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Price strategy B&O

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Fansastic
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The Hague, The Netherlands
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Fansastic Posted: Sat, Sep 5 2020 1:55 PM
Hi fellow B&O enthusiasts,

It has been discussed at length many times already but I’m completely lost regarding the sales strategy of Bang & Olufsen...

The price of the Harmony - wooden covers was €14.000 until recently. A lot of money and it was pitched by many that the price would drop as the screens of LG drop in price rapidly.

Now I noticed that the price of the Harmony has been increased to €15.600. This is a increase of 11,5% which is an insane amount. Assuming that the screens of LG have dropped approx. €1000 already, the increase has been 20%. Whatever the reason (rumoured cost of aluminium increased), this is not reasonable and I cannot get my mind around it.

With this price strategy the company is doomed to fail. They are so not transparent, even a normal price list is no longer available.

Please B&O, take your (potential) customers seriously and keep to your promises: lower the prices of the panels following the market if possible. And whatever reason, you cannot increase prices like this, annual inflation is around 1-2%!

BV Harmony 65 / Eclipse 55 / BL 50 / 19 / 18 / BS 2 all brass

BV Horizon 48 / V1 40 / BL 17 / Beoplay S3 all black

V1 / BL 3 / BS Essence MKII / Beoplay A3 all white

BS Moment / BS 3000 / BS 3200 / BL 400 all silver

Headphones / bluetooth speakers / BLC NL-ML / BLGateway

I know…B&O virus has grown on me ! 

RS4346
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RS4346 replied on Sat, Sep 5 2020 3:33 PM

Nou dit is de prijs op de site uit Roermond:

  • BeoVision Harmony 65 met houten covers en 65” LG GX6 OLED-tv €14.600
  • BeoVision Harmony 65 met textielcovers en 65” LG GX6 OLED-tv €13.600
RS4346
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RS4346 replied on Sat, Sep 5 2020 3:34 PM
  • BeoVision Harmony 65 met houten covers en 65” LG GX6 OLED-tv €14.600
  • BeoVision Harmony 65 met textielcovers en 65” LG GX6 OLED-tv €13.600
    Dit zag ik op de site vanuit Roermond staan! 
Fansastic
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The Hague, The Netherlands
Posts 736
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https://morelisse.nl/product/beovision-harmony/

BV Harmony 65 / Eclipse 55 / BL 50 / 19 / 18 / BS 2 all brass

BV Horizon 48 / V1 40 / BL 17 / Beoplay S3 all black

V1 / BL 3 / BS Essence MKII / Beoplay A3 all white

BS Moment / BS 3000 / BS 3200 / BL 400 all silver

Headphones / bluetooth speakers / BLC NL-ML / BLGateway

I know…B&O virus has grown on me ! 

RS4346
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Posts 15
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RS4346 replied on Sat, Sep 5 2020 4:18 PM

Ik betwijfel of die prijs goed is. Op B&O site staat een veel lager bedrag. Voor de aardigheid moet een eens bij een dealer informeren. De prijs die jij noemt is absurd.

Fansastic
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The Hague, The Netherlands
Posts 736
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RS4346:

Ik betwijfel of die prijs goed is. Op B&O site staat een veel lager bedrag. Voor de aardigheid moet een eens bij een dealer informeren. De prijs die jij noemt is absurd.

Ik hoop dat je gelijk hebt!

BV Harmony 65 / Eclipse 55 / BL 50 / 19 / 18 / BS 2 all brass

BV Horizon 48 / V1 40 / BL 17 / Beoplay S3 all black

V1 / BL 3 / BS Essence MKII / Beoplay A3 all white

BS Moment / BS 3000 / BS 3200 / BL 400 all silver

Headphones / bluetooth speakers / BLC NL-ML / BLGateway

I know…B&O virus has grown on me ! 

Mikipidia
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Het B&O deel is vast, uit m’n hoofd is het iets van 10.500 voor stof- en 11.500 voor met houten fronten en dan de lg aanbevolen prijs. Die lg aanbevolen prijs is niet altijd het zelfde als “de goedkoopste” maar het staat je vrij om dat zelf regelen natuurlijk. Maar je kan nu ook nog kiezen tussen de C9 of CX. Daarnaast blijft de lg aanbevolen prijs zakken en is de lg C9 77” iets van 3000 euro minder dan bij lancering. De prijsverhoging zit voornamelijk in verandering van het mechanisme, mijne bvb kan de 88” niet dragen maar alle nieuwere varianten zijn sterker en kunnen het wel.

New: Beovision Harmony, Beolab 50's, Beolab 28's, Beolab 18's, Beolab 17's, Beosound Stage & LG, Beosound 2, Beoplay M3, Beoplay A1, Beoplay Portal, Beoplay H4 gen 2, Beoplay E8 3.0

Mikipedia on YouTube: https://www.youtube.com/c/Mikipedia

Mikipedi4 on Twitch: https://www.twitch.tv/mikipedi4

Mikipedia on Intagram: https://www.instagram.com/mikipedi4/

Old: Beosound 9000 mk3, Beolab 3's, Beovision Eclipse, Beolab 1's, Beolab 2, Beovision 10-46, Overture 2300, beolab 8000's, Beolab 4000's, Beovision avant 32" etc. etc.

Fansastic
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The Hague, The Netherlands
Posts 736
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Mikipidia:

Het B&O deel is vast, uit m’n hoofd is het iets van 10.500 voor stof- en 11.500 voor met houten fronten en dan de lg aanbevolen prijs. Die lg aanbevolen prijs is niet altijd het zelfde als “de goedkoopste” maar het staat je vrij om dat zelf regelen natuurlijk. Maar je kan nu ook nog kiezen tussen de C9 of CX. Daarnaast blijft de lg aanbevolen prijs zakken en is de lg C9 77” iets van 3000 euro minder dan bij lancering. De prijsverhoging zit voornamelijk in verandering van het mechanisme, mijne bvb kan de 88” niet dragen maar alle nieuwere varianten zijn sterker en kunnen het wel. New: Beovision Harmony, Beolab 50's, Beolab 18's, Beolab 17's, Beolab 3's, Beosound 9000 mk3, Beosound Stage & LG, Beosound 2, Beoplay M3, Beoplay A1, Beoplay H4 gen 2, Beoplay E8 3.0

Mikipedia on YouTube (finally )

https://www.youtube.com/c/Mikipedia

Old: Beovision Eclipse, Beolab 1's, Beolab 2, Beovision 10-46, Overture 2300, beolab 8000's, Beolab 4000's, Beovision avant 32" etc. etc.

Michael, dank voor de uitleg, toch vind ik het een enorme verhoging. De uitleg maakt het al iets duidelijker, los van prijs is dat mijn irritatie. Het is allemaal zo onduidelijk, liep laatst dealer in: nee we werken niet meer met prijslijsten...

BV Harmony 65 / Eclipse 55 / BL 50 / 19 / 18 / BS 2 all brass

BV Horizon 48 / V1 40 / BL 17 / Beoplay S3 all black

V1 / BL 3 / BS Essence MKII / Beoplay A3 all white

BS Moment / BS 3000 / BS 3200 / BL 400 all silver

Headphones / bluetooth speakers / BLC NL-ML / BLGateway

I know…B&O virus has grown on me ! 

Millemissen
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Flensborg, Denmark
Posts 14,490
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A thread that started in english (with an english title) turned into a dutch thread....why?

Is this about ‘price strategy B&O’ in general or just in the Netherlands?


MM 

There is a tv - and there is a BV.

Fansastic
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Posts 736
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Millemissen:

A thread that started in english (with an english title) turned into a dutch thread....why?

Is this about ‘price strategy B&O’ in general or just in the Netherlands?

MM

There is a tv - and there is a BV.

Sorry about that, we were debating the reasons for the price increase. Mikipidia mentioned that the panels are subject of price changes, following market prices of LG. Also he stated that the stand is more expensive due to stronger motors and can lift all sizes now.

I reacted that this clarification gives me some more insight and comfort but I still feel B&O should be more transparant on their pricing and an increase of such is still very much.

So feel free to elaborate on this topic also.

BV Harmony 65 / Eclipse 55 / BL 50 / 19 / 18 / BS 2 all brass

BV Horizon 48 / V1 40 / BL 17 / Beoplay S3 all black

V1 / BL 3 / BS Essence MKII / Beoplay A3 all white

BS Moment / BS 3000 / BS 3200 / BL 400 all silver

Headphones / bluetooth speakers / BLC NL-ML / BLGateway

I know…B&O virus has grown on me ! 

Millemissen
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Flensborg, Denmark
Posts 14,490
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Thanks for the update, then.

It is - and always was - hard to understand how the price policy is made.

Not something, that we will ever understand, I guess.

MM

There is a tv - and there is a BV.

Mikipidia
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Sorry about that, didn’t notice it Stick out tongue

What fansastic said is what I said.

Just an explanation of how they currently come to pricing for a Harmony

New: Beovision Harmony, Beolab 50's, Beolab 28's, Beolab 18's, Beolab 17's, Beosound Stage & LG, Beosound 2, Beoplay M3, Beoplay A1, Beoplay Portal, Beoplay H4 gen 2, Beoplay E8 3.0

Mikipedia on YouTube: https://www.youtube.com/c/Mikipedia

Mikipedi4 on Twitch: https://www.twitch.tv/mikipedi4

Mikipedia on Intagram: https://www.instagram.com/mikipedi4/

Old: Beosound 9000 mk3, Beolab 3's, Beovision Eclipse, Beolab 1's, Beolab 2, Beovision 10-46, Overture 2300, beolab 8000's, Beolab 4000's, Beovision avant 32" etc. etc.

Aussie Michael
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Melbourne, AU
Posts 3,704
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You did mention inflation at 1-2%, but in some markets there is deflation and countries that use a CPI Consumer Price Index, on year, can actually be negative, so a huge increase is silly.

I don’t even think the McDonalds index which a lot of companies use for international pricing is considered.

I guess that currency exchange is their main driver.

Thanks for the info about the stand being able to lift all sizes now
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