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B&O Fiscal 17/18

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kuyttendaele
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kuyttendaele posted on Thu, Jul 12 2018 9:22 AM

Looks like our friends in Struer had a good financial year.

Presentation:

https://www.bang-olufsen.com/~/mediaV3/corporate/investors/annual-report-2018-18/ar-2017-18-webcast-12july2018vf.pdf

Annual Report:

https://www.bang-olufsen.com/~/mediaV3/corporate/investors/annual-report-2018-18/bo-ar17-18-uk.pdf

Also.. Effective 1st June 2018 the BeoPlay brand is fully integrated into, again, one single brandname: Bang & Olufsen.

Karel.

 

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moxxey
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moxxey replied on Thu, Jul 12 2018 9:37 AM

kuyttendaele:

Also.. Effective 1st June 2018 the BeoPlay brand is fully integrated into, again, one single brandname: Bang & Olufsen.

Great news on the results. I also notice this from the PDF:

 

  • Strengthen internal eCom capabilities

  • Introduce new eCom platform in Spring 2019

Which implies, to me, that the migration of BeoPlay to B&O will mean that, by next year, B&O will sell far more products online.
Steve at Sounds Heavenly
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Overall, a very positive report.  Good to see B&O back in profit and on target to continue growth.

Kind regards, Steve.

Steve.

www.soundsheavenly.com

Sounds Heavenly are proud to sponsor BeoWorld!

Aussie Michael
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A good financial year because costs were cut ?

Stores were closed?

Agency arrangements were made ? (Ie new agency for Australia)

TV division was axed

I do hope continued success for the company.
StUrrock
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StUrrock replied on Thu, Jul 12 2018 12:29 PM
Aussie Michael:

A good financial year because costs were cut ?

Stores were closed?

Agency arrangements were made ? (Ie new agency for Australia)

TV division was axed

I do hope continued success for the company.

It seems less stores = more profitUnsure

Aussie Michael
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Also of interest

So does the mention of audio mean no video ?

Does the second diagram mean it’s going from product expertise to lifestyle ? Or just that they think that luxury lifestyle is more “sophisticated” than a product ?

Re opening stores ?

This would be nice.

elephant
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elephant replied on Thu, Jul 12 2018 12:55 PM
“Expand the sound for video use case through collaboration with leading technology partners” coupled with a picture of the Eclipse says it all.

Is there consolation in the implication that it collaboration with partnerS is more than just LG OLED ???

BeoNut since '75

Dante
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Dante replied on Thu, Jul 12 2018 1:59 PM

"Become the most desired brand..."

By definition, you desire what you don't have. Once you have it, the desire is gone.

Does this means more expensive products, so that less people can have them and keep the desire high? How can this approach leverage profits?

KMA
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KMA replied on Thu, Jul 12 2018 3:16 PM
I liked what I read.

By summer next year we'll see how the execution of the vision & strategy plays out.

I might return to Bang & Olufsen audio if things look okay.

As for growth, I can understand the growth in China. People are getting wealthier and want to show it. I was a bit surprised by growth in the States – it seems Play has found its target group. I'm not surprised that growth in Europe has been flat, but it's a positive that there hasn't been a decline despite the troubles at B&O.

I'm hoping for interesting, innovative new products – other than new colours! That said, the wireless earset is now available in black Smile

KMA

B&O product history since 1991: Ridiculously long to list in a signature.

Razlaw
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Razlaw replied on Fri, Jul 13 2018 1:56 AM
kuyttendaele:

Looks like our friends in Struer had a good financial year.

Presentation:

https://www.bang-olufsen.com/~/mediaV3/corporate/investors/annual-report-2018-18/ar-2017-18-webcast-12july2018vf.pdf

Annual Report:

https://www.bang-olufsen.com/~/mediaV3/corporate/investors/annual-report-2018-18/bo-ar17-18-uk.pdf

Also.. Effective 1st June 2018 the BeoPlay brand is fully integrated into, again, one single brandname: Bang & Olufsen.

Karel.

Thanks for posting this.

carlito
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Overall looking good!

51% of the revenue was made in Europe, but 0% growth in Europe... 

Saxpy
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Saxpy replied on Fri, Jul 13 2018 10:24 AM

I find these few lines the most interesting:

"Bang & Olufsen’s future product strategy will result in a product portfolio with fewer launches and higher anticipated sales volumes per launch"

One can only hope that this means that they will actually go back to making products that last a little longer than they have done lately. Going to be interesting to see how they would do that considering the speed of innovation in the business.

Millemissen
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Where Bang & Olufsen is heading - as a brand

(Click the pic)


There is a tv - and there is a BV.

Aussie Michael
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So, in effect: Portable, Multiroom, and Stand Alone

kuyttendaele
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Saxpy:

"Bang & Olufsen’s future product strategy will result in a product portfolio with fewer launches and higher anticipated sales volumes per launch"

They already did that before... the era of the BeoSound Ouverture, BeoSound 9000, (original) Avant, BL6000 & BL8000.. after the launch of these product relatively no new products were released for a couple of years...

Karel

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