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Is the old B&O DNA gone forever?! (Probably a rant)

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DanTop
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DanTop posted on Fri, Apr 20 2018 11:48 AM

Am I the only one to feel that the true DNA of Bang&Olufsen is gone?

 

In my opinion B&O now feels like any other electronics brand out there (almost). Good TVs, both expensive highend speakers and more budget friendly speakers, headphones and, well... thats it...

 

What has happened to the old B&O tradition of producing cool lifestyle oriented products?

Such as the Beotime, the beautiful little keyring and other things like that. Those things that gave the lovers of the brand the posibility of surrounding themselves with clever and cool small gadgets, and most important beautiful and functional gadgets.

Those things that filled a little desire here and there. To live daily life with the influence of the brand!

I love that and I really miss all those things!

 

Sure we have alarmclocks in our phones now, and I dont know anyone whom is not using that function, but its not the same thing, its not even comparable.

We have the new beautiful B&O app that makes it possible to turn on the speakers at the door step, or even on the walkway going up to the house, so the old little keychain remote is not ”important” anymore, but its not the same thing!

 

I guess B&O as a brand is not in need anymore of showing their skills in aluminium work, ok I understand that, everyone understands that. They make so much other beautiful details on the products, to show that to us. 

But I miss the old times!

 

I want to be able to get something fairly useless and expensive from B&O, because those things made me a little bit more happy (crazy materialistic thinking?), those small products and details were for me a big part of the brand and the B&O DNA. 

Did those fun things go away with Jacob Jensen? Or is the reason for it, that the market simply is not in need of products like that anymore.

 

 

Things I would love to see;

A small keychain remote with IR/bluetooth, to turn on multiroom last played source, and change volume, simple as that. With focus on a cool minimalistic design in aluminium and leather. 

 

A new version of Beotime with option to control the new TVs and multiroom products. Simple design as the old one and not that cheaper look that most Beoplay products have nowdays.

 

Instead of a bottle opener, make a simcard tool for iphone, with a unnecessarily big handle with the logo. Why? Why not, it’s just for fun!

 

I can think of several more things, but what do all of you think?

Any opinions and ideas for fun and functional things, or beautiful and unnecessary things?

 

or am I just an old fool indulging in reminiscence of the past glory days, having a hard time to appreciate all the new nice things?

 

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poodleboy
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Millemissen:

I wonder how many - different - descriptions of ‘the B&O DNA’ we would see, if all forum members had to answer that question.

And, when talking about ‘the old B&O DNA’....is there ‘new B&O DNA’?

Why talking about ‘old DNA’?

As far as I am concerned evolution changes DNA - DNA is not static....and ‘B&O DNA’ never was.

MM

I believe what you are describing is de-evolution, you know, "Are we not men? We are DEVO, D-E-V-O".

From an email from a guy who lost his contract engineer job very early sent me...you may remember him.

"B&O outsourced high quality and lean manufacturing to Czech. It was late and the company was basically dead. Tue Mantoni came to board from Triumph and McKinsey to recreate B&O by a: cutting the cost of customization by eliminating anodised colour aluminium and replacing with coloured covers, b: making all products modular, c: outsource amplifier and driver supply to 3rd world manufacturing, and d: creating a sub brand meant to meld Apple cool design, plastic bodies with touches of cheap aluminium, modular electronics, and slave labor.

While this was going one, Tue made himself the face of B&O and replaced designers with accountants, engineers with marketers, and Danes with Chinese, and relaunched Play, twice. He failed as a manufacturer because the products were too expensive and rubbish. When he couldn't complete the sell of the company (it didn't work out as planned with Sparkle) Tue went on a long bicycle ride. But he did put in place a way to save the investors and the top people, including himself.

B&O is a great tradition, a long period of trauma and, today, a cheap imitation of a luxury company run by those who know the Price of everything and the Value of nothing. Just look at who is left of Tue time and who is new".

Me...Cynical and maybe not all true. The company had to do a lot to survive in a world of change. It is now a company for China, Europe, UK, and Scandinavia. I just wish it will focus on quality and design. Then the market decides if it wants to pay the price. It pains to think that Sonos could come into Europe and be better than B&O in a theatre it invented.

So maybe that is an indication of the "new" DNA you describe. Many tried and a few succeeded. Volvo, Lotus, Lego, Nova Nordisk, Nokia, Loewe, etc. Most don't. Saab, Flexa, Trump, Nakamichi, and Chrysler come to mind. Which door will B&O evolve through and will it require totally new ownership like most every comparable situation? 

"Don't be afraid, it's only business, The alien prophet sighed" Roger Waters

 

Puncher
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Millemissen:

As far as I am concerned evolution changes DNA - DNA is not static....and ‘B&O DNA’ never was.

MM

...........and that is precisely why I mostly dismiss your opinion as a "fanboy"...B&O has/had a heritage/DNA that is being equally trashed and abandoned at a rate of knots! 

Ban boring signatures!

OldJack
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B&O definitely lost old DNA. Today you buy 70.000$ beolab speakers, and then you drive them by 35$ chromecast dongle.Magic(and common sense)lost

Beogram 6500 MMC2,Beosound Ouverture,2xBeolab 8000,2xBelolab 4000,Beolab 2,Beolab 7.2,Beo4 navi, 2xBeocom2,Serene,Beosystem 3 mk3,H6 2nd gen,Earphones A8,A9 keyring,Bottle opener,Wine Set,4Ktv Samsung 55'',Beolab 7.1 with 42''Panasonic plasma,Beoplay A1,Oppo udp-203, LinTronic.

DanTop
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DanTop replied on Sun, Apr 22 2018 8:41 PM

Lyle, but one ”card” is inserted in one of the speakers and that card then connect to the other speakers via cables?

No matter it’s a step on the way of updating the beautiful old design and incorporate in todays technology. That old design is one of the main things I miss so I think it’s great to be able to continue using it. 

 

Oh wow that is one incredibly hard question!

I think if they go into the all they need to be multiroom, if not it will just ”mess up” the flow of the usage in general. Unless you use the Beoplay app, so they connect like a P2 or similar, then multiroom is not needed. But for the main app they need to be multiroom compatible if they show up in the app.

Direct control with the Essence Remote would be delicious! I think I go with that option until all the hurdles of the app are solved ๐Ÿ‘๐Ÿป

 

DanTop
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DanTop replied on Sun, Apr 22 2018 8:43 PM

Beovox141, May I ask how you did to hook them up with powerlink and how you made them wireless?

DanTop
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DanTop replied on Sun, Apr 22 2018 8:48 PM

Millemissen, I assume everyone has their own version of what would be the perfect ”DNA” to go back to or compare with or to maintain  

But it does seem like most people understood my thoughts, so I guess, well interpretation...

I can take Porsche as an example, I think they as a brand kept their ”DNA” and brand-soul extremely well... They are most consistent in their design language. 

DanTop
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DanTop replied on Sun, Apr 22 2018 8:55 PM

Millemissen, I dont think it’s proper ”evolution” to skimp out in design language and change the brand essence by going Chinese. True evolution of the B&O brand in my opinion would be to keep it Danish and embrace the Danish vibe thats been before. Sure make new things, and adapt to modern times but keep the soul of the brand. 

Going Chinese feels more like illegal genetic modification, illegal cloning, Dolly, etc etc, than the natural evolution you talk about.

It’s quite different from normal evolution of the DNA like you say. 

Millemissen
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poodleboy:

So maybe that is an indication of the "new" DNA you describe. 

I am not aware, that I described ‘a "new" DNA’ - I did not even try to, I won’t!

I merely asked the question: if there is an old there must also be a new - otherweise there is no logic in talking about an ‘old’ DNA.

Someone could ask the question: has B&O (completely) lost it’s DNA? - that would be fine!

Over the years there have been threads and threads about this subject - for nothing, nothing but pure lust for discussing and arguing (often with hard words).

This thread and the others lead to nothing but to statesments of someones feelings about his relation to the B&O products.

Everyone sees the DNA he wants to see.

 

For my part, i - still - enjoy having, using and buying B&O products - old as well as new.

My personal setup is a combination of both - the new products do not compromise the old ones in any way.

On the contrary, they add a new dimention - it is as simple as that.

I don’t claim my own setup and my confidence in the ability of B&O to make new products for a new way of using media to be the ultimate thruth.

Everyone can have his opinion on what the B&O DNA is, but that will still be an opinion.

One of the fine things with B&O (products) is, that there are - and can be - so many different usercases —— who is to say which one is right and which is wrong?

 

A thread like this can only have a purpose, if we try to describe, what we miss today.

Maybe that could even be of help for the guys, who are responsible for the current B&O.

Best leave ‘opinions’ behind, keep a clear head and stay focussed on the future of B&O....

....at least those of us, who still see a future.

MM

There is a tv - and there is a BV.

DanTop
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DanTop replied on Sun, Apr 22 2018 9:49 PM

Millemissen, since I feel you are commenting on my phrasing in my intial text, i did warn for the posibility of a rant. 

And yes I am talking about my feelings of the brand, which I think is more than OK to do in a forum for general discussion... I think the brand has changed compared to what I grew up with. And I feel some things has changed for the better.m but sadly I feel more things has changed for the worst. 

In my opinion the ”old DNA” of B&O was to be a groundbraking brand, a brand that made people amazed and other brands jelous. Nowadays I dont feel that B&O impresses in the same way. Therefor a part of their old DNA is gone in my opinion. 

I get the feeling you dont like that people discuss things to much?

I still enjoy a lot with B&O as well, but I feel something is missing. It doesnt impress me as much as it used to do.

My setup is a mix as well, of old and new, and no of course not, the new things does not conpromise the old things in any way. Thats not what its abaoit. 

I am in no shape or form the person to say whats right or wrong, even if I perhaps made it seem so, I do not remember in this moment of writing, all the other things I said, but I do not think that I made it seem like my opinion was the ultimate one, but mearly my own. I can only say what I miss and wish for. 

I did in the end say some things I would like to see, and I had as a main goal to try and inspire for people starting to talk about new fun products they would like to see, products that for example would take the old style and make it new and out a modern touch to it. 

I do not see any reason at all to ”leave opinions” behind, that feels very much like a thought police comment to me. And thats my opinion on that! ๐Ÿ˜‰๐Ÿคช๐Ÿ˜Š

Millemissen
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Sure I am not against ‘discussions’ - but these must have a purpose - which to me means to be more than just the usual stating of ‘passionate’ opinions.

I commented on the phrasing (‘old DNA’) in your initial post, yes - otherweise on nothing in there specific.

This forum is free for everyone - how could there be a thought police there!

People may discuss whatever they like - I can stay out....or in, when I please.

It is just that every other previous discussion has not let to much.

You made a post on the BeoCreate thing - and Lyle even commented on that....only to be shot down by someone, who ‘knows how to do that better’.

That is not very fruitful - not what I regard as future-driving/productive.

If this thread could ‘inspire people starting to talk about new fun products’ as you wrote, it would be great - and I would applaud it.

Let us hope it turns out so.

MM

There is a tv - and there is a BV.

Lyle Clarke
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DanTop

one ”card” is inserted in one of the speakers and that card then connect to the other speakers via cables

Exactly. This is the solution for stereo for now. Left/Right pairing over WiFi is currently out of our reach. 

Thanks for your thoughts on Essence Remote vs. App (and also, once again, for kicking off this thread).

Lyle Clarke
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Hej BeoJeff, I have a feeling there must be another thread on the Essence Remote options that could be brought back to life with specific questions about the options. Maybe you could find that and ask some specific things there, with a starting point in what feels like it is missing from the documents downloadable from BeoIntegration.

poodleboy
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If it is a dialog you want then dialog goes where it goes until it goes there no more. If a discussion has to have a purpose then it has to be moderated, and that means someone has to decide what is right and wrong. It is hard to get everything you want unless you want to be moderator and set the boundaries. I certainly don't care for that because I am too close to the end of my time in this dimension to intentionally shorten it. 

I don't believe you have a hint of ill will in your body, but I will stand by what I believe; that culture and strategy create the DNA, and at least one former employee described a scenario that impacted culture and strategy deeply. B&O stakeholders around the world are faced with either accepting this new product platform, or wishing for one that is more like what THEY think B&O used to stand for. 

It's actually rather simple, and it's ONLY business. I think B&O did whatever it took to save its skin, and had no qualms about what it did to its employees or customers. If I had the intellect (and requisite euros) I would have bought a portion of stock after Tue left and made a great return. 

Bow Wow

BEOVOX141
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Millemissen:
You made a post on the BeoCreate thing - and Lyle even commented on that....only to be shot down by someone, who ‘knows how to do that better’.

Since my CX version is fully capable of running wireless in stereo, I guess I do Smile

The idea of upcycling the CX was great, unfortunately (No offence Lyle Smile) it was hit by the new B&O DNA, - overly complicated, semi-beta software driven, no design elements and expensive.

BEOVOX141
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And by the way,-

If you are looking for wireless B&O has this great WISA Transmitter/Receiver set which really is very capable. And powering the CX 100 without resorting to anything else than a credit card, the Beoamp2 will give you 2*150w ICE power in a metal enclosure...

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