Why do you choose B&O?

in General Discussion & Questions · Nov 23, 2015 23:48 GMT

As for why I'd argue they're not doing as well as they could, take a look at these: B&O http://finance.yahoo.com/echarts?s=BO.CO+Interactive#{%22customRangeStart%22:1041397200,%22customRangeEnd%22:1448168400,%22range%22:…

Why do you choose B&O?

in General Discussion & Questions · Nov 23, 2015 23:39 GMT

Of course. It's combining design thinking with business logic. A firm wants growth/ a profit and a (product) designer wants something nice for people to use. Strategic design is about connecting the two. Here's a good bo…

Why do you choose B&O?

in General Discussion & Questions · Nov 23, 2015 19:05 GMT

Hey! I’m a student at the and I’m working on a paper on Bang and Olufsen for my Master’s in Strategic Design. The brand isn’t doing that great at the moment and I’m trying to figure out how they can improve. I’d love to …