From BV11-46 to...
...BV14 (technical shortcomings considered)
...BV Horizon.
Based on today's info, I will not be upgrading.
Might change my mind – pricing will be a key: I do know what I can get for €4500, 55", OLED, 4K.
Integration, and interplay, play a big role. Today, with an iPhone (or Android phone) as a remote, and sources being digital, it's easy to build a setup that is made of many brands, and have it all in the palm of your hand.
And given that B&O's design is "all over the place", it just does not hold the perceived value of "ooh, that's something only B&O does" to me anymore.
For me, B&O has always been worth it – experience, design, technical excellence – now I'm not so sure.
I used to buy (and exchange/upgrade) just about everything they had, from 1991/1992 to 2010. Then I got hesitant. Today, I may be even reluctant. And that is due to many things: design, quality, customer experience, technology, price, value, brand: if I opt out, it's not about one single thing, or two or three things. It's a sum of what I don't experience anymore.
So I am considering.