@ Duels,
It's probably a generational thing. Some remember moving up from transistor portables to true Hi Fi.
Later generations are moving from ear buds to something very similar to the portable transistor radio, albeit with better streaming sources.
B&O have to follow the trend. Some of us choose not to.
Graham
I believe I agree with everyone. As a child we had a small home stereo and I had my own transistor radio. In my 20s I had walkman and boom box as well as my own component system. Marriages pushed me into lifestyle products and media players with headsets, and now phones with bluetooth and streaming services. Most of that today is the same as it ever was.
Branding really started in the USA in the late 50's with television pushing annual changes in automobiles. In the mid 60s, American cars quit changing every year and companies started sharing components and divisions shared platforms, to the point where each company was selling several versions of nearly the same car to different customers and competing against themselves. Just one example, but maybe the biggest one. Of course, Sony, B&O, Marantz, McIntosh, etc, were VERY different from each other back then.
What has changed? Only the media and the medium have really changed. Third world manufacturing and third party distribution has allowed companies and people to look at €300 and up as throwaway price. Isolating oneself from other people in public via headsets is even more popular in urban setting. Branding has not changed, and brand equity is no longer something that is technically explainable. Audio and video products are almost identical in looks and performance. And one particular company owns nearly all the entertainment brands for automotive.
For me, that is why BeoPlay grows (to its limit) and B&O is on its last legs, sadly. Tarting up a TV is a probably €1000 proposition, at most, and everyone except B&O figured that out a long time ago (Give Loewe credit; their sinister stock manipulations and eventual buyout got them a credible ownership group). BeoPlay products will one day do all that Sonos does and might even interact correctly with Google. Then there will be no reason for it, either.