I think it's a soundbar. It's the one that i mentioned a few weeks ago. A sounder would most certainly fit well in the PLAY range. Very welcome addition!

if it really is a soundbar, that could indicate that one of the next TVs is a scree only design, maybe like 4 and 7 were.

Doubt that, also doubt that they would produce a speaker to be used with other Tvs

It could be some sort of S8 replacement, portable yet a lottle wider to have stereo effect

JK, I think it would definitely be wise for B&O Play to move into the sounder market. It could integrate with other Play future speakers just like the SONOS Soundbar does with their range. Don't forget Play is aimed at the Apple/Smart Phone market so this does make sense. With PLAY, they must realise that the majority of customers either can't afford the price of a V1 or simply would not dream of spending as much as that on a TV but in time, they may want a PLAY Soundbar at £500-600. 

Hiort wrote:

Spotted this at the innovation camp video B&O posted at their Facebook page:

Could that be a soundbar or a new link speaker?

It is a study from the Innovation Camp - nothing more.

MM

Paul W wrote:

With PLAY, they must realise that the majority of customers either can't afford the price of a V1 or simply would not dream of spending as much as that on a TV but in time, they may want a PLAY Soundbar at £500-600. 

There are two component to good sound from a tv:

1: the audioengine working in the tv.

2: the speaker/s built-in or connected to the particular tv.

However, feel free to dream on.

MM

Well, the SONOS at £600 certainly seems to be selling extremely well and B&O would L-O-V-E those SONOS customer would they not?

Thanks for the audio lecture these MM :) Tell me the one about the old Android driven Moment again :)

Millemissen wrote:

There are two component to good sound from a tv:

1: the audioengine working in the tv.

2: the speaker/s built-in or connected to the particular tv.

However, feel free to dream on.

MM

There is a tv - and there is a BV.