Just something that occurred to me whilst talking to one of my staff yesterday, who was explaining to me how he went on a 4 hour round trip to buy a Samsung TV last weekend..
"Did nobody have any locally?" I said
"Not at the price I wanted to pay"
"So, price was the deciding factor?"
"Well, nobody else had any of the model I wanted in stock"
"So nobody locally could order one, at the price you wanted to pay - and get it within a few days?"
"I wanted it now, so I was happy to drive and get it"
"Would you use that company again, even though they're 4 hours away?"
"If they had what I wanted, at a price I wanted to pay"
"Was their service good?"
"Yes, they were very helpful - they even carried it to my car"
"But you'd still go elsewhere if the price was right?"
"Yeah"
Now.. this isn't a guy in his teens or twenties - he's in his 50's.
Is that the way buying electronics has gone? Whoever offers the best deal and can get it to you the fastest (or has it in stock for you to collect the fastest) gets your money? Even a good experience with a seller who has previously ticked all your boxes means nothing in the future?
I'm feeling the answer is a resounding yes - as it follows the same kind of pattern for my own purchases, but I'd be interested in what leads to you making a purchase - from initial sight of a product right through to purchase.
Take myself for example - here's how it goes
1) I see an advert for, or read about a product - either in print or online.
2) I Google it and look for reviews.
3) I sniff around for the best deal
4) I find the cheapest 3-5 sellers and try and find out a bit about their reputation
5) I call or email which I consider to be the best one and see if they have one in stock.
6) If they don't, I work down the list.
7) As long as they can deliver, quickly, I don't care where they are. As long as there is someone who can repair it if it goes wrong it makes no difference.
8) I make my purchase.
May I just say that number one on my list is the most important one. If a company does that badly, or not enough, or at all - steps 2 through to 8 never happen. Note for B&O there possibly..
Anyway - your thoughts and experiences?!
Lee