The price rises are taking the prices of some of their higher end products borderline unaffordable, personally speaking.
While of course we all understand the current price pressures, and some reflection in higher prices, they are where they are, and the starting point for these price rises is already high.
As I posted on the price rise thread, one might think 10% on (say) the price of an A9 and BS2 is understandable, thats on the back of similar rises every year for the last few years though. My A9 Mk2 and BS2 (bought 2015, early 2017) cost me 3100GBP - at today's prices those 2 are now 4600GBP. For secondary room speakers, I'd never spend that much now. They're roughly up 10% per year every year!
Anyway, we're close to the time when the higher end stuff is unaffordable (for me), and the middle stuff (A9 for example) is hard to justify.
I strongly suspect they will struggle to grow sales this year.
In 2022, we will see: (1) Another B&O price hike, even after the two recent ones. (Oh, wait, that just happened! Fine, I predict yet *another* price hike in the fall.) (2) One of the few remaining North American dealer locations will close. (3) An Asian consumer electronics firm will introduce their own "haute design" audio / video using high-spec components & stainless steel, comparable to B&O quality under 1/2 the price. (4) Sonos will fire that programmer who insists "tap to join" is too poorly specified to implement in their multi-source/zone system, and will (finally) add B&O's feature to their speakers. (5) Apple will use out-of-band signalling in the ISM range to supplement Bluetooth audio transmission to their headphones (& goggles!). They will try to patent it as if it weren't obvious, and nobody, including B&O, will dare implement lossless to their BT headphones. (6) BO(DC) stock price volatility will increase.