What could make new customers start buying Bang & Olufsen/B&O Play products?

96 replies
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olvisab wrote:

bayerische wrote:
There's no defending B&O being built in China. BMW isn't built in China, nor is Iittala  or Miele. 

Some Miele vacuum cleaners are made in China.

As always, you don't know what you are talking about and you have visibly absolutely no idea how companies in the electronic and house hold appliances sectors organize their production in order to maintain a good level of quality when the competition is harder and the sales prices are falling (because of customers).

As always I have no idea what I'm talking about.

What's up with that comment? 

 

Goes to show Miele is also taking the easy one out. I actually bought a Miele washer last year, and I'm not too surprised as the quality of it isn't what it used to be. Electrical problems. 

 

 

 

rednik wrote:

bayerische wrote:

 

I know. But the Beoplay product line wouldn't hurt to be made in Denmark. 

What percentage price increase do you believe the average BeoPlay customer would be prepared to accet just so they could say the product was made in Denmark rather than China?

There would have to be a not insignificant price increase, and you know what, the vast majority of BeoPlay customers couldn't care less if it were made in Denmark or anywhere else, most of them probably don't even know B&O is a Danish brand, and most of them will have accepted a premium price point over other brands due to build quality, sound quality, design and materials.  I don't know how much more of a premium they would be prepared to pay

 

Might be true, but neglecting the history and background of the brand isn't going to move the "new customers" B&O are trying to lure into the brand trough the Beoplay line of products up to the full fledged Bang & Olufsen products.

If they think all B&O is made in China, why would they chill out 20K for a pair of BL5's, or 15.000 for a BV12?

Communication is key. 

 

 

rednik wrote:

bayerische wrote:

 

I know. But the Beoplay product line wouldn't hurt to be made in Denmark. 

What percentage price increase do you believe the average BeoPlay customer would be prepared to accet just so they could say the product was made in Denmark rather than China?

There would have to be a not insignificant price increase, and you know what, the vast majority of BeoPlay customers couldn't care less if it were made in Denmark or anywhere else, most of them probably don't even know B&O is a Danish brand, and most of them will have accepted a premium price point over other brands due to build quality, sound quality, design and materials.  I don't know how much more of a premium they would be prepared to pay

 

No idea, what do you think?

bayerische wrote:
As always I have no idea what I'm talking about.

My sentence is as unfair as yours ; "There's NO defending B&O being built in China."

Sorry

I'm obviously in the minority here but I see the value of the brand in the design, the materials, the finish, the engineering/R&D and the performance - who holds the screwdriver that fastens the bits together doesn't add any value for me, as long as the finished article consistently meets the same demanding QC standards.

There's an impression that Struer is full of grey haired craftsmen hand fettling parts to produce hand built items but the reality is that they are, in the main, mass produced using machinery, jigs and fixtures by semi-skilled line operators just like any other modern day appliance factory anywhere in the world.

There may be other reasons to retain production in Denmark (or Czech Republic) but product quality shouldn't be one of them.

🤒

MM

Location: Flensborg————Danmark

olvisab wrote:

bayerische wrote:
As always I have no idea what I'm talking about.

My sentence is as unfair as yours ; "There's NO defending B&O being built in China."

Sorry

Well mine wasn't a personal attack such as yours. 

bayerische wrote:
Well mine wasn't a personal attack such as yours.

Your sentence was an attack to any man well informed and with good sense.😕

Actually, BMW do make cars in China - they have aa number of joint ventures there. I believe the X5 is made in the USA. Does that make it less of a BMW. Do you know BMW even has a design studio in California? Open your eyes and live in the 21st century.

Back to the original question. I don't really like the Play products but they are putting the B&O brand back on the high street and that, I think, will bring new customers. My first B&O product was a budget 2200 but I've moved up range since.

Actually, BMW do make cars in China - they have aa number of joint ventures there. I believe the X5 is made in the USA. Does that make it less of a BMW. Do you know BMW even has a design studio in California? Open your eyes and live in the 21st century.

Back to the original question. I don't really like the Play products but they are putting the B&O brand back on the high street and that, I think, will bring new customers. My first B&O product was a budget 2200 but I've moved up range since.

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