What could make new customers start buying Bang & Olufsen/B&O Play products?

96 replies
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Flappo wrote:

stop making over priced under performing crap

that's a start , oh and don't keep treating your dealers like $hit

Flappo, could you email this excellent, concise, and generally correct overall view of the current B&O retail business position to Mr T M ;)

I would love to read his reply!

I would not suggest that B&O should be sold at Best Buy. NEVER. But it's hard for me to imagine B&O  being sold at the traditional high end mom and pop shop. I'm no expert on the high end market, I guess I just don't really see them that much. I used to 20-30 years ago. 

peria wrote:

I would not suggest that B&O should be sold at Best Buy. NEVER. But it's hard for me to imagine B&O  being sold at the traditional high end mom and pop shop. I'm no expert on the high end market, I guess I just don't really see them that much. I used to 20-30 years ago. 

No you are correct, they are not a common site anymore. But at LEAST there's many more of them still than the standalone B&Os (with the exception of the B&O store inside Abt electronics in Chicago).

 

First of all, there is nothing special about Danish engineering, so just like with Apple what matters is that the product is developed and specifically DESIGNED in Denmark.

Second thing is what I personally think is important to get more and new people to spend money on B&O: Make cooperatione, good marketing. Show where the B&O products make a difference. The audio quality of the products is superb and worth the price, but people don't understand it as they have nothing to grasp this. B&Os latest coopeartion with Universal for the Les Misérables soundtrack is a perfect example to get the name and value of the B&O out there with an actual example of where exactly this difference in quality lies.

Unique design, and quality.

These were the points that I used to make my first purchase from Bang & Olufsen in 1965.

If quality issues were not the reality for many products coming from China, it would not be a problem. But they are, as easily detected in the fraudulent and flimsy A-8's discovered any given day on EBAY.

My neighbor in Brasil was entranced with our Beosound 1 that I took there years ago as a HTPC system speaker. " Look at the quality and workmanship: It is amazing ! " he repeated, regarding the grille foil covers. He owns a few planes, and properties, and his wife shops 3x per year in Europe and Miami. Still he commented that there was nothing like this on the market, so I gifted it and a Beo 4 to him. Invited over for dinner after he set it up with his Iphone, the mantra repeated over and over to his friends was " Qualidade da Dinamarca "

Made in Denmark, Made in Switzerland, or Made in Japan are acceptable to most of us as buyers, as the countries are known as consistent producers of unique, reliable, and quality products. So yes, there is validity in the point made earlier that  Made in Denmark equals unique designs and lasting, and a more reliable product.

Take a look at the johnlewis.com website and search on BeoPlay or Olufsen. (Olufsen brings up the Beolit... BeoPlay only the A9 and A8)

A few very good customer reviews are starting to appear. More indicative  of what the average man in the street is thinking rather than B&O enthusiasts.

Graham

Why is it, that every time "China" and "Bang & Olufsen" get's put in the same sentence, "Apple" and "China" needs to be put in the same sentence as a defense?

 

There's no defending B&O being built in China. BMW isn't built in China, nor is Iittala  or Miele. 

 

 

SWISS_2 wrote:

So yes, there is validity in the point made earlier that  Made in Denmark equals unique designs and lasting, and a more reliable product.

Luckily it only took them about 4 x BV7-40's and years of development, using customers as guinea pigs, to get their software to work properly, then.

Hardware is only as good as the software that drives it. It's relatively 'easy' to design a great-looking device. If that device falls over from poor software, the design you talk about isn't as good as it should be.

I'm not really sure 'reliable' really applies to some of the more recent B&O products. There's a history of poor software causing issues over the last 5-6 years.

Although I agree our expectations are that 'Made in Denmark' equals quality, you absolutely must get the entire package right to meet these high standards, especially when charging top-dollar prices.

bayerische wrote:

There's no defending B&O being built in China. BMW isn't built in China, nor is Iittala  or Miele. 

It isn't though - it's only the BeoPlay products. This entire 'Made in China' thing is mostly blown out of proportion from people who believe that the entire range will somehow migrate to China. As I said before, pure xenophobia behind territorial perception drives this, not the actual reality of it happening. B&O isn't moving the BV11, BL5 and other products to China and never implied this would happen.

When China makes the best products everyone will start looking for the 'Made in China' marks, just as they did with 'Made in England' when our products were the best.

Graham

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