Interesting article on David Lewis and the BeoLab 5 in today's Wall Street Journal.
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Wall Street Journal article
7 replies
Thanks for posting that. Very interesting indeed. For one that he goes against the incoming CEO when it comes to customer feedback and focus groups. Also what I find more surprising is that they show the BC6. It's a US newspaper and the BC6 is not available.
Either it's coming or they missed out showing the BV7 or BV8.
oh and he says openly that the whole board has been fired which I didn't know.
WSJ: Bang & Olufsen's incoming CEO, Kalle Hvidt Nielsen, believes strongly in customer feedback, focus groups and the like. What do you think?
MR. LEWIS: I think you can't go out and ask people what they need or want because they don't know. The whole trick is to come out with a product and say, "Have you thought of this?" and hear the consumer respond, "Wow! No, I hadn't." If you can do that, you're on.
Very true. You could never ask any focus group to give you the idea for a Beomaster 2400 or Beosound 9000. They could never begin to imagine it.
Welcome to BeoWorld sagill and thanks a bunch for the link, it was an interesting read.
David Lewis mentions that he and his team aren't the only designers for B&O, yet the vast majority of B&O's latest products are all David Lewis branded.
I have to agree with Lewis on customer feedback. He's completely right, let's just hope the new CEO will listen ( to him ) : )
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