Totally disagree with the above comment. There is a complete new, young generation and this goes for most of my high earner affluent friends who simply DO NOT wish to have hifi systems, speakers everywhere and cables. They have grown up with their music on iTunes on their laptop throughout college and university. They listen to their music on the move, on the tube, whilst running, in the gym, in their cars. They are living in contemporary bijou apartments were open plan living is the order of the day. I can totally understand why they are drawn to iPod docking stations. Maybe hifi systems are suited to an older generation that is used to them but I feel us younger generation are not wanting that. we have grown up with a laptop that does everything from play music, to make CDs and DVDs, that allows us to perform graphic design, do business, share photographs and keep in touch with friends the world over!
I feel B&O will make a new fan base with this system and wish them the best of luck with it. Hopefully it will be the start of their range and they will bring a more compact version out!