Funny story, I feel sad for someone who will buy something they don't like as well because of what their alleged friends would say.
There was an audio show once where a "cheap and crappy" Japanese integrated amp, I think it was a Yamaha, and a high end tube amp were setup so you could switch between them with a large A/B switch. They let people listen at length and switch back and forth, and recorded their comments, the Japanese amp sounded brittle, grainy, shallow, etc. while the high end amp had amazing depth and soundstage, fluid and lush mids, no grain, etc.
Lots of embarrassment when they revealed that the switch wasn't connected to anything, they were listening to the Japanese amp all the time. People are funny.
Personally I enjoy music more with my B&O than with any of my old gear, as I focus on the music and not on the gear...well, I do focus on admiring the looks of the B&O. :-)
I can absolutely believe that story :)